Although the company was founded in 2005, the idea for Searchmetrics originated in 2001 as founder and CTO Marcus Tober finished his diploma thesis in computer science. At the same time, Marcus also worked for a large online price-comparison website—a very competitive industry. Saving time through automation and using data to gain an advantage over competitors was absolutely key.
Marcus focused on automating SEO tasks like crawling competitors, backlink analysis, rank tracking and content optimization — manual tasks that detracted from time he could spend on more creative analysis. That early experience with SEO became the driving force behind Searchmetrics.
Our executive management team combines vision, experience and technical depth.
Iris Capital is one of Europe’s leading capital growth and development investors in the areas of media and entertainment, communications and information technology. It actively invests in product, service and technology companies at various stages of development. Founded in Paris in 1986, Iris Capital has invested more than 800 million Euros in over 200 companies from 18 European countries.
Neuhaus Partners, a leading venture capital firm, invests in the startup phase of companies that harness forward-looking technologies to become leading competitors in emerging market sectors. The company focuses primarily in the areas of telecommunications, information technology, the Internet, media and entertainment and security.
Holtzbrinck Digital oversees the online businesses of the Georg von Holtzbrinck Publishing Group. It plays an active role in portfolio management with the aim of strengthening the parent company’s presence in the online sphere. In addition, Holtzbrinck Digital supports the parent with expert services and knowledge in the areas of online marketing and traffic management, information technology and administrative services.