Management
Dr. Horst Joepen, CEO
Horst Joepen brings extensive experience in software and enterprise IT to the Searchmetrics executive team. As CEO he is responsible for strategy, finance, and worldwide sales and marketing. Before joining Searchmetics, Dr. Joepen founded Webwasher AG, which he built into a global IT security business. In 2007, he transformed the German company Xtramind into a major CRM software company, and successfully sold it to Living-e AG. Prior to this, Dr. Joepen served in various IT management positions at Siemens. He began his career in technology at Nixdorf Computer. Dr. Joepen also serves on the board of Swiss based E2E Ltd., a provider of a highly innovative SOA/ERP product.
Marcus Tober, CTO
Mar
cus Tober brings pioneering experience in SEO to Searchmetrics. As chief technology officer, Marcus is responsible for advanced technology research, product development, and SEO consulting programs. While studying media design and computer science in Berlin, Marcus was already focused on search engine optimization, and he quickly became one of the leading SEO experts in Germany. Marcus wrote his graduate thesis on the origin of linkvendor.com, the well-known platform for free SEO tools. He began his professional career in SEO at Idealo. Seeing the need for an integrated and professional SEO software solution led Marcus to found Searchmetrics GmbH jointly with Holtzbrinck eLab in 2007. In addition to his work in the SEO field, Marcus has built a number of successful commercial web ventures.