Cost / Benefit
40 % Cost savings with Searchmetrics Suite™
Let's assume: You own 5 larger domains. For each domain you have a project manager who is also responsible for search engine optimization. Each of the 5 domains is measuring and comparing its performance with 3 competing domains. This means you have to watch 20 domains and about 500 keywords on a regular basis.
And let us assume you are replacing todays mostly manual data retrieval and data processing based on conventional desktop toos with Searchmetrics Suite.
| Manual SEO | SEO with Searchmetrics Suite | |||
| Data query and processing (scripts, freeware, Excel) | $2,100 | Fully automated data query and processing | --- | |
| Data analysis | $10,500 | Interaktive tool supported data analysis | $5,250 | |
| Non-optimal SEO optimization measures | $7,000 | Targeted/more efficient optimization resulting from better data | $4,200 | |
| Useage of freeware or cheap desktop tools | --- | Searchmetrics Suite license cost | $2,310 | |
| Monthly total | $19,600 | $11,760 |
Savings per month: $ 7,840
Further, non-quantifyable advantages increase your lead
- Simple and exact identification of your position
- Reliable identification of 'strong-traffic' channels and optimal search terms
- Observe the effect of your own SEO and SEM strategies
- Simple analysis of the web activities of all your important competitors
- Creation of guidelines for measures with a focus on cost benefits analysis
- Increase in hit/traffic quality
- Foundation for increasing convergence rate
- Continual access to all current and archived data
Benefit = Functionality * Ease of Use
Easy-to-use tools provide greater value
The Searchmetrics Suite presents all your desired information in the form of clear tables and meaningful line, bar and scatter diagrams in the familiar look and feel of web analytics solutions. Thanks to the familiar browser environment and the intuitive software user interface you will get to the bottom of the influencing factors of your search engine rankings with Searchmetrics Suite very quickly. From here it is easy to immediately begin the active measurement and improvement of your search engine performance.
Maintain a constant overview with the cockpit
A comprehensive display with individually customized views via a dashboard – referred to as the Cockpit – gathers all your essential information together in a clear manner. Here you find all the usual information like Page Rank or Alex Rank, the data concerning DMOZ entries and backlinks as well as social media websites and blog links. In addition you have measures developed specifically by Searchmetrics like the Searchmetrics Value-Rank™ which combine a variety of individual indicators and present them as comprehensive Management Scorecards for the rank of each site. By following the progress of such meaningful key performance indicators (KPI) you will always keep the search engine situation of your monitored domains and keyword in sight allowing you to react immediately to undesired developments with appropriate measures.
References

"Seit Jahren entwickelt Marcus Tober mit seinem Team führende und Trends setzende Softwarelösungen für die SEO-Branche. Searchmetrics und Linkvendor sind Innovationsmotoren für die gesamte SEO-Szene und weit darüber hinaus."
Prof. Dr. Mario Fischer, Geschäftsführer des tms-Instituts u. Profes- sor an der FH Würzburg



