Knowledge Base

The Searchmetrics Knowledge Base: What you need to know for successful SEO.


Welcome to the on-line SEO library from Searchmetrics.
In a dynamic SEO world, Searchmetrics carries out in-depth studies and provides technical answers to the most important questions facing business today. We undertake continuous studies to collect data and analyze SEO strategies, focusing on the real issues facing companies on the web.

Searchmetrics Knowledge Base SEOWe present at conferences, events and meetings across the globe. We share our findings in Search Engine Optimization, social media presence and content marketing to a business audience that is keen to take advantage of the best knowledge available. Every study we carry out, and every result we come to, is shared in the Searchmetrics Knowledge Base.
The Searchmetrics Knowledge Base is a constantly updated archive of detailed data analysis that presents the best and most current thinking in SEO, offered free of charge to those that realize the importance of SEO to business.

Our findings on Ranking factors, Schema.org analyses, Winners & Losers, universal search integrations and studies on social signaling from Google +, Facebook or Twitter, are presented with vivid clarity and backed up by examples from large-scale studies. We provide the best data available for the best business decisions possible.

Free to use and available directly from our website, the Searchmetrics Knowledge Base is exactly that – a repository of current and historical SEO data for countries, search engines and industry sectors based upon millions of URLs and keywords that are constantly analyzed and updated. Use it as a whole, or learn from individual studies on key SEO criteria, to increase your knowledge of the digital environment. We offer this because it is our passion to learn – and to share that learning.

For a truly global appreciation of what SEO can do for you, this is the resource you’ve been looking for: Welcome to your personal online SEO library.

Improve your SEO knowledge!

 

2014 Ranking Factors Study - Teaser

Whitepaper: SEO Ranking Factors – Rank Correlation 2014, Google U.S.

This study deals with the definition and evaluation of factors that correlate with top organic search results and aims to provide a more in-depth analysis of search engine algorithms. The data collection and its evaluation refer to Ranking Factors and Rank Correlation for Google.com in 2014. Read the study

Study: Universal Search Study 2014

Study: Searchmetrics Universal Search Integrations in Google.com Search Results

This Searchmetrics study is a follow-up study to our previous analysis, and it deals with Universal Search Integration (Videos, Images, Maps, Shopping and News) in Google.com search results, in particular their distribution, number and development during 2013. Read the study

Schema.org Study

Study: Schema.org – U.S. 2014: Rich snippets with HTML Microdata and RDF

Schema is a standardized markup language to structure data across web pages via HTML tags. This Searchmetrics study analyzes schema.org-integrations and rich snippets in Google SERPs for USA in 2014. Read the study

Google Hummingbird Algorithmus

Study: Google's Hummingbird Algorithm: the Entity Search Revolution

Searchmetrics has analyzed how the new Google Hummingbird algorithm effects the SERPs: The diversity of search results decreases, while Knowledge Graph integrations become more specific and elaborate. Read the study

White paper: SEO Ranking Factors – Rank Correlation 2013 for Bing USA

White paper: SEO Ranking Factors – Rank Correlation 2013 for Bing USA

Like our well-known respective analysis for google.com, the Ranking Factor – Rank Correlation study for Bing deals with the definition and evaluation of factors that differentiate better-positioned websites from pages placed further back in the organic search results – i.e.: pages that have a positive rank correlation. Read the study

SEO Ranking Factors – Rank Correlation 2013 for Google France

White paper: SEO Ranking Factors – Rank Correlation 2013 for Google France (french)

This study deals with the definition and evaluation of factors that have high rank correlation coefficients with top organic search results and aims to provide a more in-depth analysis of search engine algorithms. The data collection and its evaluation refer to Ranking Factors and Rank Correlation for Google.fr in 2013. Read the study

Whitepaper: SEO Ranking Factors – Rank Correlation 2013 for Google UK (englisch)

Whitepaper: SEO Ranking Factors – Rank Correlation 2013 for Google UK

This study deals with the definition and evaluation of factors that have high rank correlation coefficients with top organic search results and aims to provide a more in-depth analysis of search engine algorithms. The data collection and its evaluation refer to Ranking Factors and Rank Correlation for Google.co.uk in 2013. Read the study

Whitepaper: SEO Ranking Factors – Rank Correlation 2013 - Google USA - (englisch)

Whitepaper: SEO Ranking Factors – Rank Correlation 2013 for Google USA

This study deals with the definition and evaluation of factors that have high rank correlation coefficients with top organic search results and aims to provide a more in-depth analysis of search engine algorithms. The data collection and its evaluation refer to Ranking Factors and Rank Correlation for Google.com in 2013. Read the study

Whitepaper: Universal-Search-Integrationen in den Google SERPs

White paper: Universal Search results in the Google SERPs

Review 2012 and Forecast 2013: USA
This white paper is an analysis of Universal Search integrations in Google search results and specifically their distribution, number and development in the USA for 2012. Here, universal integrations is taken to mean the integrations of video, image, map, shopping or news results within the organic search listings that Google displays. Read the study

White paper: Google Ranking Factors US 2012

White paper: Google Ranking Factors US 2012

This white paper deals with the question of which factors Google could take into account in the U.S. when ranking websites. It sets out on 15 pages, how some factors correlate with positive search engine rankings and what actions can be recommended to improve SEO. Read the study

White paper: Google Ranking Factors UK 2012

White paper: Google Ranking Factors UK 2012

This white paper deals with the question of which factors Google could take into account in the UK when ranking websites. It sets out on 15 pages, how some factors correlate with positive search engine rankings and what actions can be recommended to improve SEO. Read the study

White paper: Google Ranking Factors France 2012

White paper: Google Ranking Factors France 2012

This white paper deals with the question of which factors Google could take into account in France when ranking websites. It sets out on 15 pages, how some factors correlate with positive search engine rankings and what actions can be recommended to improve SEO. Read the study

White paper: Google Ranking Factors Italy 2012

White paper: Google Ranking Factors Italy 2012

This white paper deals with the question of which factors Google could take into account in Italy when ranking websites. It sets out on 15 pages, how some factors correlate with positive search engine rankings and what actions can be recommended to improve SEO. Read the study

White paper: Google Ranking Factors Spain 2012

White paper: Google Ranking Factors Spain 2012

This white paper deals with the question of which factors Google could take into account in Spain when ranking websites. It sets out on 15 pages, how some factors correlate with positive search engine rankings and what actions can be recommended to improve SEO. Read the study

White paper: Critical Factors of Search Data Aggregation

White paper: Critical Factors of Search Data Aggregation

This paper should help customers evaluating SEO tools to assess the data quality provided by different vendors and understand the value provided through the on-going investment of Searchmetrics in its data aggregation process. Read the study

White paper: What are links worth?

White paper: What are links worth?

For modern search engines, the quality and quantity of incoming links are an important component of ranking algorithms. Read the study


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Market Analyses for your Business:

Whitepaper: SEO bei Mietwagen-Anbietern

White paper: Study on Travel Industry: SEO for Car Rental Companies – Who's starting up and who's stalling...

The second part of our detailed analysis of the travel industry with another highly competitive market in tourism ‒ the car rental industry ‒ a market that is now played out almost exclusively online. Read the study

Whitepaper: SEO bei Flugreiseanbietern

White paper: SEO and air travel providers – Who’s grounded and who’s taking off?

In this study we identified the brands with the highest visibility and the number of keywords they optimize for, as well as which air travel providers have the highest social network presence and the type of link strategies they use. Our study provides a detail analysis of four markets: Germany, U.S., UK and France. Read the study

White paper: 5 Steps to Maximize Your Search ROI

White paper: 5 Steps to Maximize Your Search ROI

Searchmetrics shows you in five steps how to maximize your search marketing ROI. What businesses and agencies can do to increase their search market value. Read the study

White paper: Big Data for Enterprise SEO

White paper: Big Data for Enterprise SEO - How top companies handle big data in SEO

We live big data: The over 90 employees at Searchmetrics work with large quantities of data going to and from 124 different countries every day. We monitor not only Google but also Yahoo, Bing, Yandex, Baidu, Seznam, etc. And we've been doing it for a long time: Not just since last year, but as part of our very long-standing history. We not only have big data, we also know what our clients like about it and the best way to leverage it to reach their goals. It’s time to think about how big data can advance modern enterprise SEO. Read the white paper

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