Kroll ontrack - Searchmetrics case study

Situation: Global data recovery provider who couldn’t create enough demand for its services.

kroll ontrack

Situation

Global data recovery provider who couldn’t create enough demand for its services.

  • Needed to create high level brand awareness - be top of mind when incident occurs
  • Highly competitive keywords, e.g. “data loss”, at very high CPC
  • Multiple language search phrases
  • No available data on how their SEM performances compared to local competitors
  • Looking for a way to get this diversity under control > develop unified strategy

Solution

Searchmetrics Suite provided the capability to set up monitoring for the required countries.

  • Identify the top 10 keywords for DR services (based on search volume), recommend how to optimize their content to improve performance, easy management of the performance with the help of automated reports.
  • Performance comparison against main competitors, analysis of their main keywords, help them to identify new regional relevant keywords that people are searching for.

Result

  • Major improvement of their top 10 keywords
  • Their top 10 keywords moved into the top 10 search results, on an ongoing basis, with keywords sometime starting in search position 30+
  • At least 1 or 2 of their top 10 keywords in first position