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Technology partner intelliAd

Highlights of the Integration

The technology partnership of Searchmetrics and intelliAd makes it possible to read in SEO information such as search volume, position or competition through the API interface "Searchmetrics Connect" into the intelliAd system. The intelliAd PPC/SEO Analyzer brings these data together with the existing PPC data such as clicks, conversions, ROI, etc. and derives improvements for both Search Engine Optimization (SEO) and Paid Search (PPC). The intelliAd Bid Management uses this expanded data base for funded CPC regulations. Thus, the reciprocal enrichment of the data helps to optimize the right keywords for SEO and PPC and to use the online advertising budget optimally.

Features

Bid Management & MultichannelTracking: 360° Optimization with the intelliAd Suite:

• Semi / fully automated bid management
• Multi-Channel Tracking including call and impression tracking
• Integrated PPC / SEO Analysis
• Product exports to over 20 price search engines
• Synchronization of PPC campaigns with product offering
• Pixel carrier with individual weighting rules
• Various interfaces to Google AdWords, Yahoo, Microsoft adCenter, Facebook, Criteo, Webtrekk, etracker affilinet, Searchmetrics etc.

With intelliAd, Agencies and Direct Customers can:

• Evaluate online marketing campaigns across all channels and use synergistic effects with one tool
• Allocate their entire online marketing budget most efficiently
• Improve the ROI of their campaigns
• Manage their campaigns more efficient and less time-consuming

PPC/SEO-Analyzer:

• Combination of innovative performance of Google Adwords advertising (PPC) and natural search (SEO) in one system
• Cooperation with leading SEO Tools for bidirectional data transfer
• Analysis of interactions between SEO (position, SEO search volume, search result density, competitors, etc.) and PPC (for example, conversion rate, PPC search volume, ROI)
• Analysis of potential for searches in the SEO based on existing PPC data (Click-/Conversion Rate, turnover, etc.)
• Expansion of the portfolio with successful SEO keyword searches
• Hybrid strategies in Bid Management: Reduction in CPC on keywords with good PPC SEO Ranking

About intelliAd

intelliAd is an independent technology provider based in Munich. intelliAd offers advertisers and agencies software that significantly improves the performance of all online marketing activities. The bid management tool is at the core of the platform, with which PPC campaigns can be efficiently managed and optimized. Through an integrated multichannel tracking synergy effects between the offline and online channels phone, PPC, SEO, social media, direct traffic, price comparison engines, display, newsletter and affiliate marketing can be analyzed. The results are accounted for directly in the bid management tool. This 360º-view of all online marketing measures ensures the best possible use of the whole advertising budget. Both end customers, e. g. Air Berlin, Neckermann, Medion, A.T.U and weg.de, and agencies, such as Zieltraffic, bigmouthmedia, ad agents and One Advertising, use the software. www.intelliad.com