Searchmetrics @ Berlin

Marcus Tober, an experienced and qualified information systems specialist and globally recognized expert in search engine optimization (search engine optimizing, SEO) founded the company initially in 2007 as SEOmetrie GmbH together with Holtzbrinck eLab, the incubator of the Holtzbrinck Publishing Group. By the end of 2007, the quickly growing company was already employing more than 25 people. The essential basis for this success was the broad-ranging search engine optimization and web analytics software package, the SEOmetrie Suite, originally developed by Marcus Tober.

Since the 1^st of April 2008 the team has been further strengthened by the arrival of Dr. Horst Joepen as CEO. As a successful software entrepreneur Dr. Joepen brings with him managerial experience together with an advanced understanding of technology. Guided by his long-term experience in international markets he is in the position to implement new ideas for the expansion of our company.

Dr. Joepen is responsible at the Berlin based organization for strategic development, distribution of the software suite, marketing and finance. The Searchmetrics founder Marcus Tober himself concentrates as CTO on the ongoing development of the software suite and the extension of SEO capabilities. The young organization has already received financing from Holtzbrinck eLab GmbH as active partners in the company.

The re-branding of the company in the summer of 2008 underline the focusing of the software suite toward an international market. Starting immediately, all activities will be carried out under the new corporate identity, Searchmetrics GmbH. The search analytics software is now called the Searchmetrics Suite and with its new release will be available in English and with a majorly expanded range of functions.