SEO-Ressources

Use our SEO resources to stay on top of actual trends in the field of search engine optimization. You will find useful tools and good arguments for the economic value of undertaking search engine optimization.

10 good reasons for undertaking search engine optimization

1. Increase the number of visitors to your domain(s)
2. Improve the quality of your visitors
3. Reaching new target groups
4. Improve your competitive positioning
5. Your actions have lasting success
6. Improve your overall Web presence
7. One of the most cost effective marketing measures
8. Strengthening brand recognition and image
9. Better copyright protection
10. Higher credibility and confidence

1. Increase the number of visitors to your domain(s)
Search engine optimization brings your websites better ranking in the results listings of search engines which in turn means your links will be seen and clicked more often. More visitors to your domain(s) brings more recognition, more image and ultimately more business your organization. With a known conversion rate you can even calculate the increase in sales. top
2. Increase the quality of your visitors
Search engine optimization makes sure that exactly the visitors looking for a product or service that you offer are guided to your site. In this way your visitors are potential customers for you. The better your positions on the result lists, the more valuable visitors you will get. top
3. Reaching new target groups
Through search engine optimization you can also establish contact with regions or target groups that you would not otherwise engage with your other communications measures. From the direct analysis of these enquires there is the potential to gain an understanding of the previously disregarded regions and demographics where there might be a demand for your products or services which in turns leads to opening up of whole new markets. top
4. Improve your competitive positioning
Search engine optimization ensures that you stay ahead your competitors in search results with respect to relevant keywords. This leads to higher traffic whilst also building the impression of a more capable organization with better products and services in the minds of potential customers searching for your keywords. top
5. Your actions have lasting success
The success of your actions regarding search engine optimization is usually only apparent in the first few days to weeks after implementation. This is because search engine spiders do not always index your sites and the sites that have newly to linked to you immediately. For this reason good SEO measures are effective, particularly with a view to long-term success. You can improve your rankings decisively over months and years. This is also one of SEO's greatest advantages over Pay-per-Click advertisements that whilst having an immediate effect from their initiation inevitably garner results only to see them fade as soon as the campaign is finished. top
6. Improve your overall Web presence
SEO measurements boost the intrinsic relevant value of the contents from your website through better formulation and formatting. This helps your visitors to find you quickly in searches. In addition, the disentanglement of your navigation layout and the introduction of internal linking helps both the search engine spiders and your visitors to navigate your sites effectively. The results is that people stay longer and are more likely to visit more of your site. top
7. One of the most successful marketing measures
SEO measures offer an outstanding cost-benefit ratio for enhancing brand recognition, image and business compared to conventional strategies like print advertisements, trade-fair representation, and mail catalogs. Through straightforward expenditure you achieve a greatly increased contact figure from the the results sites of search engines. And a simple click then brings the visitor straight to you and your product. It does not get any easier. In all other cases the recipient must also call, write, fax, mail or type your web-address into the browser just to get in contact with you. In the meantime, many potential clients are lost once again before they even arrive.

No added costs per visitor: in contrast to search engine advertising no extra costs arise from search engine optimization when a visitor clicks on your link. That saves you money from your online-marketing budget. Good search engine optimization can render expensive advertising campaign practically redundant and all for a fraction of their costs. top
8. Strengthening brand recognition and image
Through the prominent presence of your organization and your products and services in search engine listings you automatically increase your brand recognition and your image. top
9. Better copyright protection
Search engine optimized websites enjoy better copyright protection than conventional sites. On June 27, 2007 OLG Rostock decided the following with regards to copyright infringements from websites
(Aktenzeichen 2 W 12/07):

Guiding principle:
The technical execution of website designs is protected under copyright law if the web designer of the site, through specific use of language so optimizes it that with the submission of everyday terms in a search engine they appear in the first search results. top
10. Higher credibility and confidence
Organic search results enjoy with surfers – similar to the preference for editorial submissions over advertisements in newspapers and magazines – considerably more credibility and publicity than do search engine advertisements. Because of this many search engine users believe organisations with higher search engine rankings to be especially good at what they do.

Search engine optimization places you in the view of potential clients in a very discrete manner. They do not feel harassed – as is frequently the case with highly intrusive advertising but instead initiate the contact themselves. With this you draw considerably more attention and interest to your web service. With this credibility you and your products/services profit everyday thanks to search engine optimization. top