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Register here for Searchmetrics Visibility_14 Conference!

Visibility_14 brings together marketing and SEO professionals for a look at "Search Experience Optimization. SEO in the future moves beyond links to increase visibility via optimized content". Join us July 16 - 18, 2014 in Chicago at the W Chicago Lakeshore Hotel for a fun and educational conference to grow your expertise and network with likeminded individuals.

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Benefits of attending this years event:

> Hear from industry experts

  • Learn how some of the most well-known brands such as eBay, Orbitz, Verizon Wireless, Adlift, InternMatch and Hostgator have developed their successful strategies
  • Discover from the experts, such as Searchmetrics CTO Marcus Tober, where the future of search engine marketing is headed
  • Participate in knowledge-packed lectures and panel discussions from industry peers and experts.

> Advance your SEO career

  • Use this conference to enhance your SEO knowledge by learning from the experts
  • Walk away with actionable advice that can be taken back to your  team and be implemented right away – all the presentations revolve around solving this issue

> Become Searchmetrics Certified!

  • Obtain real SEO qualifications by becoming a Searchmetrics Certified Professional
  • Save money and time to obtain two belt levels in one session (one time chance)


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Don’t miss your chance to take part of Visibility_14 – secure your seat now!
Can't attend? Join the conversation on social media #Visibility14!

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Featured Speaker:

Marcus Tober
Marcus Tober, Founder and CTO SearchmetricsSearchmetrics Logo

Marcus Tober studied computer science in Berlin and started his career by developing the known SEO platform This passion to every kind of search engine data led to the founding of Searchmetrics in 2007. Today Searchmetrics is a global leader in Search Analytics solutions with more than 100 employees and offices in Berlin, San Mateo, New York, London and Paris. Searchmetrics delivers the knowledge and the software to successfully increase companies organic and social search traffic. Companies like Siemens, ebay, Groupon, Verizon, T-Mobile, Symantec and Lufthansa trust Searchmetrics.

Tom Schuster

Tom Schuster,
CEO SearchmetricsSearchmetrics Logo

Tom Schuster is a expert in Marketing and Sales and he drives Searchmetrics’ expansion, with a particular emphasis on international markets, an area in which the new CEO has already made a name for himself. Prior to Searchmetrics Tom has been General Manager of Europe, Middle East, Africa at SugarCRM and is still CEO and Co-Founder at Share2b.

Thomas Martino InterMatch
Thomas Martino, Director of Marketing at InternMatch

InternMatch logo

Presentation Title: Engineering + Marketing: Building and Scaling Content for High-Competition Keywords

Description: How can you work with your engineering team to build an optimized platform that marketing can use to launch content that's optimized at scale. Plus, why this is important when you move beyond links to try and rank for high-competition keywords.

Bio:Growth Marketer who specializes in search, inbound marketing, user acquisition, and building communities through engaging content and data analysis

Jordan Koene

Jordan Koene, Head of eBay’s SEO Team


Bio:He has spent the past 4 years utilizing eBay content to improve user experience. Jordan has lead the development of millions of eBay pages helping to improve traffic and revenue. Along with advancing eBay's content he has produced numerous well-covered content marketing stories. Jordan's work includes expansion of eBay product content, eBay guides, user generated content, and improving the vertical experience for eBay customers. Previously, Jordan worked at various e-commerce and tech start-ups. He has grown and managed different Internet marketing teams delivering results for natural search and social media traffic.

John J Curtis - Walgreens

John J Curtis, SEO Manager at Walgreens

The efforts of SEO professionals are usually put toward non-brand traffic and customer acquisition, with many SEO professionals treating the brand side of SEO as an afterthought. Yet big opportunities exist for improving the customer experience for your brand in search engines. This session will explore common missed connections that plague brands within the search experience and what can be done to better serve customers.

John is the SEO Manager for Walgreens, where he develops and implements strategy across Daily Living, Photo and Pharmacy business units for both ecommerce and store-side interests. Prior to Walgreens, John acted as an SEO and Social Manager on the agency side.

Bob Rains CBS

Bob Rains, Managing SEO efforts at CBS InteractiveCBS Interactive Logo

Bio:For over 20 years, Bob Rains has been creating or executing agency, in-house, brand marketing and affiliate marketing in one capacity or another, primarily online.  Highly regarded as an internet marketer and a presenter, his presentation style has been described as entertaining and informative.

Michelle Lowery from outspoken media described Bob as “Bob Rains is sort of like a spy who realized the good guys were actually doing good & switched sides”.

Currently Bob is Managing SEO efforts at CBS Interactive.  Prior to CBS, Bob has worked on campaigns and customer acquisition for Betfair, FSN, Cambridge Interactive, Draftfcb, PUMA and to name a few. In addition to SEO, Bob is passionate about being a dad, brand marketing and is a recovering sneaker collector.

Prashant Puri

Prashant Puri, CEO & Co-Founder at AdLift

AdLift logo

Bio: An alum from Columbia University, Prashant Puri has over 10 years of digital marketing experience in building sites into multi-million dollar enterprises. Prashant Puri currently runs AdLift – a niche search-marketing firm focused on delivering digital marketing ROI. Prashant works closely with a number of Fortune 500 companies including PayPal, eBay, Overstock & Barnes & Noble in helping them increase their search market share. He also spends a significant amount of time mentoring and working startups in helping them grow efficiently. Prior to AdLift, Prashant was Head of Global Marketing at eBay’s comparison shopping arm where he was instrumental in establishing their footprint across 5 countries. Being an industry veteran he’s a regular contributor to the Search Engine Journal and the Marketing Pilgrim.

Marek Olszewski GoDaddy

Marek Olszewski, VP Engineering, Discovery Marketing at GoDaddyGoDaddy Logo

Helping (Very) Small Businesses Get Found Online
Description: SEO has traditionally been a field for domain experts and highly skilled marketers. In this talk, we'll discuss the work we're doing at GoDaddy to make getting found online easier and more accessible to a wider audience, including small and very small businesses. From optimizing content, to building citations and getting business data in front of more potential customers (regardless of where they are searching), we're building products and technology that make these tasks easy.

Bio:Marek Olszewski runs engineering for the 'Get Found' and SEO products at GoDaddy. He joined GoDaddy in 2013, when it purchased the Get Found product through an acquisition of Locu, a company that he co-founded in 2011 while working on his PhD at MIT CSAIL. He is passionate about applying cutting edge engineering, data techniques and machine learning to helping very small businesses succeed in today's highly entrepreneurial yet very competitive landscape.

Marty Weintraub aimClear

Marty Weintraub, Founder & Evangelist of aimClear®aimClear Logo

Search Powered Psychographics: enter the age of true persona marketing

Description: In the future, intentional care must be paid to which potential customers are shepherded into the marketing funnel. As we follow them, we can’t miss the opportunity to further refine the first targeting hop with a second. Most marketers don’t know that retargeting can be filtered by either search or psychographics. The good news is that any marketer can do this, without expensive tools. In fact, you should be and will be in the future. It’s your new job description.

Bio: After piloting aimClear to INC. 500/5000 status in 2012 and again in 2013, he is focused on guiding aimClear's extensive training programs, defining agency vision, writing, speaking, networking, and leading industry studies. Marty was honored as "Search Personality Of The Year" at the 2013 US Search Awards.

Brian Rakowski HostGator

Brian Rakowski, Global SEO Manager at HostGatorHostGator

He runs the organic traffic strategy for the website hosting brand HostGator. In 2007, Brian left a successful career in the financial services industry to pursue is new budding passion; SEO and online marketing. Over the past seven years, he has worked with a handful of large agencies working on campaigns ranging from local businesses all over the country to large organizations like the USDA. His primary area of focus is advanced technical onpage SEO.

When he’s not geeking out over the ever evolving SEO landscape or testing theories on his own websites, Brian is a budding homebrewer, guitarist, avid gamer and marksmanship enthusiast.

Mark Knowles

Mark Knowles
, Principal at Smart Solutions

Bio: With three decades of experience and hundreds of successful projects under his belt, Mark Knowles has an in-depth understanding of Web marketing, search engine optimization (SEO), design, and development.

His professional background includes developing marketing and technology solutions for companies such as JELD-WEN, Intel, adidas Golf, PacifiCorp and many others. And as an entrepreneur, Mark has built several technology companies into multimillion-dollar organizations.

During the past several years, Mark's focus has been helping customers prioritize and focus their marketing efforts. He also found and developed the first SEO-friendly content management system (CMS), Pixelsilk. At Smart Solutions and Pixelsilk, Mark leads a team that combines Web marketing initatives with SEO best practices for client websites across the globe. In addition, Mark is also a speaker at leading search marketing conferences including Search Engine Strategies (SES), Search Marketing Expo (SMX), PubCon and others. He also serves as an advisory board member at SEMpdx in Portland, Ore., and is co-chair of the annual Bend WebCAM (Web + Creative Marketing) Conference.

On a personal note, Mark Knowles is known for having a relentless energy and a passion for craft beer.

                 David Dunne Velocidi

David Dunne
, CEO at VelocidiVelocidi

Using Search to Guide Creativity: How Search Data can Direct your Content Marketing Program
Using search engine research as a foundation for content marketing is well established. We use key words and data from their performance to make content visible to our audiences. Visibility is great, but as we advance, we can go deeper by mapping behavior and buyer personas to enable data driven content marketing that seeds and creates demand.Today, we intersect search and content marketing with analysis that informs strategy and creative, and ultimately connects brands and their audiences and customers, whether you operate in B2C or B2B. 

Join David Dunne, search veteran and founder of Velocidi, as he explores how search is directing creative strategy for future content marketing programs. 

Prior to Velocidi, David built Edelman Digital into from its infancy into a global leader, spearheading digital communications and marketing initiatives for Microsoft, HP, Pfizer, AstraZeneca, Unilever, and eBay among many others. David and his team have won numerous awards and received recognition for best-in-class digital marketing programs, digital innovations and IP development.  Prior to Edelman, David founded F8Media ('97), an integrated marketing firm, Linkbuilders the first full service SEO agency in the US ('96), and Dot Com Interactive in ('94). 

Arnie Kuehn Vertical Measures

Arnie Kuenn, CEO of Vertical MeasuresVertical Measures Logo

Optimizing Your Content Marketing for 2015 and Beyond!
Description: Important Fact: 93% of all buyers, online or in stores, use search engines prior to making a purchase and 86% of searchers conduct non-branded queries. People want useful information and they want to find it fast. In order to take advantage of this with your website, you need to understand how content marketing optimization works and what falls flat. Despite what some might say, this is not a "build it and they will come" environment.  Are you creating and optimizing the content your prospects and customers are looking for? Do you know what your customers search for related to your business?
The SEO’s life isn’t easy. In addition to all the major updates, Google says it’s making as many as 500 changes to its algorithms each year. Apart from algorithmic changes, personalization means different results for everyone, sometimes in non-subtle ways. During this session you will learn what it takes to capture as much search engine real estate as possible including:

  • Putting together a quick content strategy
  • Understanding and using your customer’s search language
  • Discovering content your visitors and search engines will love
  • Best types of content to create
  • Four types of content optimization
  • How to protect yourself against changes in the future

Bio: Arnie Kuenn is the CEO of Vertical Measures, a search, social & content marketing company helping their clients get more traffic, more leads, and more business.  Arnie has held executive positions in the world of new technologies and marketing for more than 25 years. He is a frequent speaker and author of the award winning content marketing book Accelerate! available on Amazon. Arnie was honored as the Interactive Person of the Year for 2013 in Arizona. You can find Arnie on Twitter, Facebook, Google Plus and LinkedIn.

Chuo-Han Lee, Symantec

Chuo-Han Lee, Head of SEO at SymantecSymantec

New gTLDs, Your Company, And Your SEO Efforts
We are used to seeing .com, .net, .org, and the country extensions as part of a domain name.  The landscape is getting more complicated -- starting this year, other generic top-level domains (gTLDs) such as .guru and .tips have begun to appear.  Chuo-Han will talk about how this change can impact your company and your SEO efforts.

Bio:Chuo-Han has been a hands-on SEO for 15 years, and he currently leads the SEO program at Symantec, where he manages a global team and is responsible for growing SEO traffic and revenue for both B2B and B2C segments. Chuo-Han has also been involved in the Symantec Domain Council, where he is part of a cross-functional team that manages the domain portfolio at Symantec.  In addition to SEO, Chuo-Han has extensive experience in business intelligence, international, and online gaming.  Prior to Symantec, Chuo-Han worked at several internet and software companies including Yahoo!, Outspark, eLance, and MicroStrategy.

You can find Chuo-Han Lee on LinkedIn.

Marla Johnson Norris, Aristotle

Marla Johnson Norris, CEO at AristotleAristotle

While working with digital artists and programmers to complete a video game for Electronic Arts in 1994, a friend and future co-worker said, “You all should start an Internet company.”  This began Marla’s whirlwind study of Internet technology and led to the formation of Aristotle, Inc.

Under Marla’s leadership, Aristotle has grown into a nationally recognized Internet and interactive agency garnering international recognition for innovation and excellence, winning national “best of industry” awards for many of its clients. Today, Marla works tirelessly to keep abreast of the latest trends for Aristotle clients. She also develops strategic marketing plans and conducts research on behalf of many of them.

A nationally recognized expert and speaker on the Internet and integrated marketing, Marla has been a frequent keynote speaker on marketing trends and seminar leader for hands-on marketing tips and tricks.  Marla speaks to industry groups nationwide covering several areas of her expertise including successful and accountable online marketing, strategic branding and design, research methodology and reporting, tracking and metrics, email marketing, destination marketing, social networking trends, and integrated PR and advertising.Marla has always had a keen interest in research and has conducted primary research in the field of Internet marketing.  She designed and conducted one of the first website focus groups and was instrumental in the development of the first state tourism online conversion study. Marla is engaged in the constant pursuit of intelligence which she translates into marketing programs and campaigns that work for Aristotle’s clients.

You can find Marla Johnson Norris on facebook, on LinkedIn.

Cory Haldemann - Verizon Wireless

Cory Haldeman
, SEO Manager for Verizon WirelessVerizon Wireless

Bio: Cory Haldeman is the SEO Manager for Verizon Wireless and the former Director of Digital Marketing – SEO Consulting & Founder of Bedouin Interactive. Cory has often been dubbed an online marketing guru,
“funniest SEO inHouse Manager alive, to date,” and was voted ‘Most Likely to be an Enterprise SEO Manager” his senior year of high school.

Since graduating from the University of Iowa in 2003, with a Bachelors degree in comparative religious studies, Cory has worked as an Online Marketing consultant and Enterprise inHouse SEO manager.

For over a decade Cory has spent his billable hours helping business leaders realize their marketing objectives, enterprise managers hit their KPIs by leveraging the power of organic search. In the summer of 2012 Cory joined Verizon Wireless, as their inaugural SEO Manager.

Casey Winters Pinterest

Casey Winters, Growth Marketing Manager at PinterestPinterest Logo

Bio:Casey Winters is the Growth Marketing Manager at Pinterest, a visual discovery tool that helps you find things that interest you (in his case, obscure music and minimal movie posters). Casey works on SEO, email marketing, app store optimization, and paid acquisition at Pinterest, and struggles with the temptation of an endless supply of Milano cookies on hand there. Prior to Pinterest, Casey was the first marketer at GrubHub, a web and mobile company that helps you find local restaurants and processes online food orders. Casey managed all user acquisition, retention, and measurement at GrubHub. Casey has a BBA in Marketing from Loyola University Chicago and an MBA from the University of Chicago Booth School of Business, and thinks serial commas should be mandatory.

You can find Casey Winters here: Twitter: @onecaseman, Blog:, LinkedIn:

Grant Simmons
Homes Logo

Grant Simmons, VP of Search Strategies at For Rent Media Solutions™

Presentation: Search Engine UnOptimization – Why The Future of SEO is unoptimized

You can find Grant Simmons here: LinkedIn:, twitter: @simmonet and Google+:

John Rampton, Entrepreneur and Investor

John Rampton
, Entrepreneur and Investor

Bio: Writer for Entrepreneur and Forbes.You can find John Rampton on: twitter, facebook, LinkedIn or Google+.

Bjorn Espenes - Finch, LLC

Bjorn Espenes,
Founder at Finch, LLCfinch LogoFinch logo

Bio: Bjorn is an experience eCommerce leader and accomplished entrepreneur. Over the years, Bjorn has been recognized as a business leader and industry visionary. Prior to founding Finch, Bjorn co-founded Infopia, Inc., a SaaS eCommerce platform for SMB/mid-market, that captured over $1B in revenues for their clients in online market places such as Amazon, eBay, and Google. After 10 years, he left the company to start Finch.

You can find Bjorn on Linkedin.

John Boitnott
John Boitnott

A journalist and digital consultant, John Boitnott has worked at TV, newspapers, radio and internet companies in California for 20 years. He was an on-air TV reporter for two years in Santa Barbara, and as one of Digg’s power users, he drove millions of visitors to websites all over the world. He has written for NBC, Entrepreneur, USAToday and Venturebeat among others. He now invests in startups and works primarily with tech entrepreneurs to scale their businesses.

Prashant Puri

Brad Bauer, Director of Search & Digital Media at Resource
Resource Logo

Bio : Resource’s Director of Search & Digital Media, Brad Bauer, is a leader by nature. He practices a direct, no nonsense approach and most importantly, is an extremely experienced innovator in the arena of digital media.

As the Director of our Search & Digital Media Practice, Brad is responsible for ensuring that Resource’s client teams are delivering best in class digital media, search / content optimization and search engine marketing solutions.

Since joining the Resource team, he has continued to grow his portfolio, working with distinguished clients such as; The Limited, Northwestern Mutual, P&G, Rubbermaid and SCA's TENA brand, to name a few. This self-proclaimed “internet nerd” is the kind of guy that clients and co-workers love to work alongside, as he is truly passionate about and engaged in the industry.

When Brad’s not busy working to maximize his client’s presence within the digital atmosphere, he can be found traveling the open road on one of his motorcycles. After living as an expat in France, with a motorcycle as his only means of transportation, they have become his primary mode of transport. When asked about his life passions, Brad says, “I love what I do every day, my dog and my motorcycles.”

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