|Visibility_14||> Agenda||> Registration||> Call for speakers||> Conference FAQs||> Accomodation||> Academy|
Register here for Searchmetrics Visibility_14 Conference!
Visibility_14 brings together marketing and SEO professionals for a look at "Search Experience Optimization. SEO in the future moves beyond links to increase visibility via optimized content". Join us July 16 - 18, 2014 in Chicago at the W Chicago Lakeshore Hotel for a fun and educational conference to grow your expertise and network with likeminded individuals.
Benefits of attending this years event:
> Hear from industry experts
- Learn how some of the most well-known brands such as eBay, Orbitz, Verizon Wireless, Adlift, InternMatch and Hostgator have developed their successful strategies
- Discover from the experts, such as Searchmetrics CTO Marcus Tober, where the future of search engine marketing is headed
- Participate in knowledge-packed lectures and panel discussions from industry peers and experts.
> Advance your SEO career
- Use this conference to enhance your SEO knowledge by learning from the experts
- Walk away with actionable advice that can be taken back to your team and be implemented right away – all the presentations revolve around solving this issue
> Become Searchmetrics Certified!
- Obtain real SEO qualifications by becoming a Searchmetrics Certified Professional
- Save money and time to obtain two belt levels in one session (one time chance)
Don’t miss your chance to take part of Visibility_14 – secure your seat now!
Can't attend? Join the conversation on social media #Visibility14!
Marcus Tober, Founder and CTO Searchmetrics
Thomas Martino, Director of Marketing at InternMatch
Presentation Title: Engineering + Marketing: Building and Scaling Content for High-Competition Keywords
Description: How can you work with your engineering team to build an optimized platform that marketing can use to launch content that's optimized at scale. Plus, why this is important when you move beyond links to try and rank for high-competition keywords.
John J Curtis, SEO Manager at Walgreens
Bob Rains, Managing SEO efforts at CBS Interactive
Michelle Lowery from outspoken media described Bob as “Bob Rains is sort of like a spy who realized the good guys were actually doing good & switched sides”.
Currently Bob is Managing SEO efforts at CBS Interactive. Prior to CBS, Bob has worked on campaigns and customer acquisition for Betfair, FSN, Cambridge Interactive, Draftfcb, PUMA and Karmaloop.com to name a few. In addition to SEO, Bob is passionate about being a dad, brand marketing and is a recovering sneaker collector.
Prashant Puri, CEO & Co-Founder at AdLift
Bio: An alum from Columbia University, Prashant Puri has over 10 years of digital marketing experience in building sites into multi-million dollar enterprises. Prashant Puri currently runs AdLift – a niche search-marketing firm focused on delivering digital marketing ROI. Prashant works closely with a number of Fortune 500 companies including PayPal, eBay, Overstock & Barnes & Noble in helping them increase their search market share. He also spends a significant amount of time mentoring and working startups in helping them grow efficiently. Prior to AdLift, Prashant was Head of Global Marketing at eBay’s comparison shopping arm where he was instrumental in establishing their footprint across 5 countries. Being an industry veteran he’s a regular contributor to the Search Engine Journal and the Marketing Pilgrim.
Marek Olszewski, VP Engineering, Discovery Marketing at GoDaddy
Bio:Marek Olszewski runs engineering for the 'Get Found' and SEO products at GoDaddy. He joined GoDaddy in 2013, when it purchased the Get Found product through an acquisition of Locu, a company that he co-founded in 2011 while working on his PhD at MIT CSAIL. He is passionate about applying cutting edge engineering, data techniques and machine learning to helping very small businesses succeed in today's highly entrepreneurial yet very competitive landscape.
Marty Weintraub, Founder & Evangelist of aimClear®
Description: In the future, intentional care must be paid to which potential customers are shepherded into the marketing funnel. As we follow them, we can’t miss the opportunity to further refine the first targeting hop with a second. Most marketers don’t know that retargeting can be filtered by either search or psychographics. The good news is that any marketer can do this, without expensive tools. In fact, you should be and will be in the future. It’s your new job description.
Bio: After piloting aimClear to INC. 500/5000 status in 2012 and again in 2013, he is focused on guiding aimClear's extensive training programs, defining agency vision, writing, speaking, networking, and leading industry studies. Marty was honored as "Search Personality Of The Year" at the 2013 US Search Awards.
Brian Rakowski, Global SEO Manager at HostGator
When he’s not geeking out over the ever evolving SEO landscape or testing theories on his own websites, Brian is a budding homebrewer, guitarist, avid gamer and marksmanship enthusiast.
Arnie Kuenn, CEO of Vertical Measures
Chuo-Han Lee, Head of SEO at Symantec
Bio:Chuo-Han has been a hands-on SEO for 15 years, and he currently leads the SEO program at Symantec, where he manages a global team and is responsible for growing SEO traffic and revenue for both B2B and B2C segments. Chuo-Han has also been involved in the Symantec Domain Council, where he is part of a cross-functional team that manages the domain portfolio at Symantec. In addition to SEO, Chuo-Han has extensive experience in business intelligence, international, and online gaming. Prior to Symantec, Chuo-Han worked at several internet and software companies including Yahoo!, Outspark, eLance, and MicroStrategy.
You can find Chuo-Han Lee on LinkedIn.
Marla Johnson Norris, CEO at Aristotle
Under Marla’s leadership, Aristotle has grown into a nationally recognized Internet and interactive agency garnering international recognition for innovation and excellence, winning national “best of industry” awards for many of its clients. Today, Marla works tirelessly to keep abreast of the latest trends for Aristotle clients. She also develops strategic marketing plans and conducts research on behalf of many of them.
A nationally recognized expert and speaker on the Internet and integrated marketing, Marla has been a frequent keynote speaker on marketing trends and seminar leader for hands-on marketing tips and tricks. Marla speaks to industry groups nationwide covering several areas of her expertise including successful and accountable online marketing, strategic branding and design, research methodology and reporting, tracking and metrics, email marketing, destination marketing, social networking trends, and integrated PR and advertising.Marla has always had a keen interest in research and has conducted primary research in the field of Internet marketing. She designed and conducted one of the first website focus groups and was instrumental in the development of the first state tourism online conversion study. Marla is engaged in the constant pursuit of intelligence which she translates into marketing programs and campaigns that work for Aristotle’s clients.
Casey Winters, Growth Marketing Manager at Pinterest
Grant Simmons, VP of Search Strategies at For Rent Media Solutions™
Brad Bauer, Director of Search & Digital Media at Resource
Bio : Resource’s Director of Search & Digital Media, Brad Bauer, is a leader by nature. He practices a direct, no nonsense approach and most importantly, is an extremely experienced innovator in the arena of digital media.
As the Director of our Search & Digital Media Practice, Brad is responsible for ensuring that Resource’s client teams are delivering best in class digital media, search / content optimization and search engine marketing solutions.
Since joining the Resource team, he has continued to grow his portfolio, working with distinguished clients such as; The Limited, Northwestern Mutual, P&G, Rubbermaid and SCA's TENA brand, to name a few. This self-proclaimed “internet nerd” is the kind of guy that clients and co-workers love to work alongside, as he is truly passionate about and engaged in the industry.
When Brad’s not busy working to maximize his client’s presence within the digital atmosphere, he can be found traveling the open road on one of his motorcycles. After living as an expat in France, with a motorcycle as his only means of transportation, they have become his primary mode of transport. When asked about his life passions, Brad says, “I love what I do every day, my dog and my motorcycles.”