The ultimate SEO Research Tool | Searchmetrics Essentials

Get instant insights for basically any domain. Unveil a comprehensive overview of a website's SEO and PPC performance. Discover relevant competitors.

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Analyze and optimize entire websites

Get instant insights for basically any domain across 28 countries*. Access a comprehensive overview of a website’s SEO and PPC performance and rankings. Discover relevant competitors and analyze their backlinks and social signals.

Want to test it yourself?

Boost your search engine marketing success with Essentials

See the data of your competitors and take the advantage out of it

Keep your eye on the competition

Get a close look at your competitors! See in detail how they rank for certain keywords and reveal their search strategy. Make quick improvements and use unique Essentials insights to leverage your competitive advantage!

Find new keywords with high traffic

Discover new relevant keywords

Get precise data for your entire SEO and SEA Performance. Discover new relevant keywords and opportunities in universal search. Start improving your online marketing strategy today!

 

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Here’s what our great customers say.


Essentials – what’s included

Essentials SEO & PPC SEO & PPC
Discover the organic and paid performance of a website for up to two years historically and find out its potential.
 Essentials Social Links Social Links
Ensure that you are represented on the most active social channels.
Essentials Competitors Competitors
Compare your website with your competitors, find out their strengths and weaknesses to optimize your online strategy.
Essentials Backlinks Backlinks
Understand and improve your Backlink profile by checking that the right subpages are linked.
 Essentials Keywords Keywords
Get inspiration for new keywords and topics for your domain. Receive rankings and search volumes for all keywords to analyze demand and competition.
Essentials Flexibility Flexibility
You can cancel our subscriptions on a monthly basis, which gives you maximum flexibility.

Need more? Go Pro!

Essentials Markets & Data More Markets
Get access to up to six countries for deeper analysis. Make your SEO Marketing more international
Essentials: Worldmap More Data
Export more Backlinks, Social Links and SEO PPC rankings for even more efficient SEO analysis
Essentials Historical Keyword Rankings Historical Keyword Rankings
Check the historical development of a keyword and go up to four weeks back in time.
Essentials Subdomain Rankings Subdomain Rankings
Compare not only your entire domain but go deeper and analyze subdomains such as blogs or online shops.

Choose the perfect SEO tool for your individual needs

Essentials

Research Cloud Research Cloud

User 1
Countries 3
SEO Visibility up to the last 2 years
Rankings current
SEO/PPC Rankings per
Export
10,000
Backlinks per Export 10,000
Social Links per Export 1,000
SEO Check
PPC Check
Backlinks Check
Social Check
Universal Search Check
Subdomain Rankings
Directory Ranking
Mobile Ranking
Content Performance

Essentials Pro

Research Cloud Research Cloud

User 1
Countries 6
SEO Visibility up to the last 2 years
Rankings last 4 weeks
SEO/PPC Rankings per
Export
30,000
Backlinks per Export 50,000
Social Links per Export 10,000
SEO Check
PPC Check
Backlinks Check
Social Check
Universal Search Check
Subdomain Rankings Check
Directory Ranking
Mobile Ranking
Content Performance

Suite (3 Versions)

Contact Us

Learn more

 

Research Cloud Research Cloud

User up to unlimited
Countries 28
SEO Visibility complete
Rankings complete
SEO/PPC Rankings per Export up to 200,000
Backlinks per Export up to 200,000
Social Links per Export up to 50,000
SEO Check
PPC Check
Backlinks Check
Social Check
Universal Search Check
Subdomain Rankings Check
Directory Ranking Check
Mobile Ranking Check
Content Performance Check

Suite

SEO Project Management
Desktop,Local,Mobile
Check
Data-driven Content Performance
analysis & optimization
Check
Search engine / Country >900
Dedicated Client Success Management Check
Customizable Dashboards Check
# Projects up to unlimited
Keyword Queries up to unlimited
Ranking Frequence daily
Multi-User Management Check
White-Label Reporting Check
Social Engagement Analysis Check
Training, Support & Certification Check
Premium Web Analytics integration Check
Channel & Conversions Integration Check
Scalable API Check

Show all versions

Essentials

$690
$ 828
Save $ 138

Buy Now

More information

Research Cloud Research Cloud

User 1
Countries 3
SEO Visibility up to the last 2 years
Rankings current
SEO/PPC Rankings per
Export
10,000
Backlinks per Export 10,000
Social Links per Export 1,000
SEO Check
PPC Check
Backlinks Check
Social Check
Universal Search Check
Subdomain Rankings
Directory Ranking
Mobile Ranking
Content Performance

Essentials Pro

$1490
$ 1788
Save $ 298

Buy Now

More information

Research Cloud Research Cloud

User 1
Countries 6
SEO Visibility up to the last 2 years
Rankings last 4 weeks
SEO/PPC Rankings per
Export
30,000
Backlinks per Export 50,000
Social Links per Export 10,000
SEO Check
PPC Check
Backlinks Check
Social Check
Universal Search Check
Subdomain Rankings Check
Directory Ranking
Mobile Ranking
Content Performance

Suite (3 Versions)

Contact Us

Learn more

 

Research Cloud Research Cloud

User up to unlimited
Countries 28
SEO Visibility complete
Rankings complete
SEO/PPC Rankings per Export up to 200,000
Backlinks per Export up to 200,000
Social Links per Export up to 50,000
SEO Check
PPC Check
Backlinks Check
Social Check
Universal Search Check
Subdomain Rankings Check
Directory Ranking Check
Mobile Ranking Check
Content Performance Check

Suite

SEO Project Management
Desktop,Local,Mobile
Check
Data-driven Content Performance
analysis & optimization
Check
Search engine / Country >900
Dedicated Client Success Management Check
Customizable Dashboards Check
# Projects up to unlimited
Keyword Queries up to unlimited
Ranking Frequence daily
Multi-User Management Check
White-Label Reporting Check
Social Engagement Analysis Check
Training, Support & Certification Check
Premium Web Analytics integration Check
Channel & Conversions Integration Check
Scalable API Check

Show all versions

Have a closer look at all Essentials features

The ultimate research and analytics tool for SEOs, small businesses and agencies

The Essentials gives you access to millions of domains across 28 countries, and generates a comprehensive overview of rankings, SEO and paid visibility, relevant competitors and keyword distribution. The great analysis helps you to check your website performance on Google and to adjust your online marketing strategies. With the Essentials, you have the following benefits:

  • Discover relevant keywords
  • Keep an eye on competitors and their activities
  • Find out which of your pages are the most visible across social media
  • See who’s linking to you
  • Create link profiles quickly and easily
  • Save time with innovative technology and real-time analysis

website_analytics

Website Analytics

Check and optimize entire domains

In a matter of seconds, Searchmetrics Essentials can show you the precise search engine efficiency of your website – and identify the potential for optimization. For any domain, across 28 countries, you can generate a comprehensive overview of rankings, SEO visibility, paid visibility, relevant competitors, keyword distribution and much more, and compare all these metrics to our entire extensive historical database.

Keyword Research

Discover new relevant keywords

With just a click, Essentials helps SEOs identify several hundreds of new keywords for a domain, and immediately provides the average search volume for these keywords.

The Essentials supports you in detecting trends in the making, such as which page:

  • Most recently ranked highly for a specific keyword?
  • Moved down in the rankings?
  • Is slowly moving upward?

With this insight, you can fine-tune your search engine performance for Google and other search engines.

keyword_researach

competitor_analysis

Competitor Analysis

Keep track of your competitors

By comparing your domain with those of your competitors, you can see immediately where you stand and where your competition may be about to overtake you. In addition to visibility, rankings and position spread, Essentials displays Google AdWords keywords and ads – with much more detail than you will find on Google. With our software, you save valuable time, helping you to adjust your search engine strategy to stay ahead of the competition.

Social Media Marketing

Analyze social signals

As social visibility continues to be an important factor for high rankings, Searchmetrics Essentials equips you to effectively exploit social channels. Not only can you view all shared links by channel, but you can also compare the social performance of your website with that of the competition. In addition, you can ensure that you are represented on the most active channels and that your social media initiatives are channel-specific.

social_media

backlink_analysis

Backlink Analysis

Optimize backlinks

Thanks to our unparalleled database of links, Essentials users benefit from a solid search foundation that can be refined with a multitude of filters to gauge the diversity of links.

Essentials also simplifies the process of improving your site’s backlink profile. You can make sure the right subpages are linked and that link texts are descriptive and well written. You can also compare your backlink profile with competitor profiles.

Get a feeling for our software and
see how you can make instant improvements


Exclusively for Essential Pro Customers

Subdomain Rankings

Analyse subdomains

Analyze your websites at the sub domain level. So you can not only see the performance of e.g. searchmetrics.com. be able to see not only the performances of blogs like blog.searchmetrics.com and compare it with other subdomains.

Essentials: Subdomain Rankings

Essentials: Keyword Position History

Historical Keyword Rankings

See the historical development

Have a look at the historical development of a keyword and go up to four weeks back in time. Enables a more sustainable analysis enriched with keyword trends.

More Markets and Data

Access to six countries and more exports

Get access to up to six countries for deeper analysis and export more Backlinks, Social Links and SEO PPC rankings. With these extras, you will boost your SEO results and your website’s rank in Google.

Essentials: World SEO Visibility

Not convinced yet?

Free SEO Analysis

Try out our free version of the Essentials for as long as you need to be convinced. You will have access to all areas you can use with the Essentials as a limited version. It shows you enough to give you a good overview of our great SEO analytics tool.

 

* with Essentials you can select three out of the 28 countries for deep analysis


Why is SEO so popular and why do I need it?
Here we go through what is possible with SEO:

Get more traffic: A small investment lets you generate much greater revenue. Lifting your Google rank by just a few positions can greatly increase traffic and revenue.

 

Improve your conversion rate: Besides helping you to get new prospects, SEO improves your conversion rate to a whole new level. You want to know how that works? With SEO, you can differentiate between the four types of search intention in Google: Navigational, Informational, Commercial and Transactional. Knowing the intention of your customers helps you to address them in the right way, and stops you wasting money by spending it on the wrong customers.

 

Discover your market potential: By researching the potentials of keywords, you can find out how big a market is, the potential behind it and how to cover it. Furthermore, Keyword Analysis helps you to find new popular keywords.

 

Have a look at your competitors: Another advantag is that you will see with whom you are competing for the same customers – and how you can overtake them. The Essentials helps you to find out their SEO strategy, giving you a vital competitive edge.

SEO is especially useful for small and medium businesses in competitive branches, giving them an opportunity to take the lead, as other market participants may not have Search Engine Optimization on their radar.

 

Increases usability: Optimizing your page based on the suggestions of SEO tools even has the nice side effect of making your website more user-friendly, easier to navigate and faster. If you rank amongst the first three positions of a Google search result, you also increase user trust in your website.

 

Long time value: Compared to PPC, which only gives you a boost when you pay for it, SEO brings you healthy traffic in the long term. Furthermore, research has shown that customers prefer to click more on organic and natural search results than on paid AdWords.

 

Social signals: Social is already part of most of marketing strategies and its importance is growing. Search Engine Optimization analyzes social signals and helps you to interpret them.
Not everything is happening online: Don’t forget that many customers first do research online, but will later buy the product in a physical store. This means that even as a local store, you need have a strong online presence.

Always up to date: Google updates their search algorithm constantly. If you don’t continually adapt your SEO strategy, your websites will lose rankings and fall back behind your competitors. Use SEO analysis to see how to leverage the Google’s updates to your advantage.

Website speed: Loading time and page speed are important technical factors in how Google ranks your website. If your page is too slow, it will lose rankings. Always have an eye on your site speed. Good SEO tools give you recommendations for optimization.

Meta tags: These are a perfect way of providing search engines with information about your webpages. SEO tools can help you to optimize your meta tags.

Sitemap: An overview of a website’s pages and links, which is accessible for users and crawlers. It shows the relationship between different sites. On top of that, it also helps search engines with the crawling of a page. Your rank in the search engines will be better if you support the crawl efficiently.

Content optimization: Creating relevant and optimized content is the perfect way to improve rankings, traffic and conversion rate.

The Unix epoch: Also called or Unix time, or POSIX time or Unix timestamp, this is a time calculation, measuring the number of seconds that have elapsed since January 1, 1970 (midnight UTC/GMT)

Reports: It is always important to have an overview of the big picture and to provide reports to the relevant people with important KPIs. Most SEO tools help to easily create these reports and dashboards.

Conclusion: In conclusion we can say that SEO is a must for a good marketing strategy. It lifts the Google rankings of your website, you can perform strong analyses and you can stay ahead of the competition. All this will result in increased revenue.

What is SEO (Search Engine Optimization)?

When you start searching for something on the internet, you enter certain words into Google or other search engines. Those words are called keywords. The results returned are based on a complex algorithm which decides which page should be shown on which rank. As a company, you can try to influence the results, since a higher position results in much more traffic which will result in increased revenue. One aspect to focus on is optimizing your website for keywords that are important for your company. A good SEO tool will helps you to optimize your search engine and online strategy. Optimizing your website is an ongoing process and requires constant work because your competitors may also be engaged in Search Engine Optimization. And if they rise, you may fall.

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