The ultimate SEO Research Tool | Searchmetrics Essentials
Get instant insights for basically any domain. Unveil a comprehensive overview of a website's SEO and PPC performance. Discover relevant competitors.
Analyze and optimize entire websites
Get instant insights for basically any domain across 27 countries*. Unveil a comprehensive overview of a website’s SEO and PPC performance and rankings. Discover relevant competitors and analyze their backlinks and social signals.
Want to test it yourself?
Boost your search engine marketing success with Essentials
Keep your eye on the competitors
Get a close look at your competition! See in details how they rank with certain keywords and uncover their search strategy. Find quick wins and use unique Essentials insights to get your competitive advantage!
Discover new relevant keywords
Get precise data for your entire SEO and SEA-Performance. Discover new relevant keywords and opportunities in universal search. Start improving your online marketing strategy today!
Don’t take our word for it.
Here is what our great customers say.
With an Italian, English and German language market, we have with the Essentials the perfect tool for international data. We archived to become the leading private tourism portal for the Val Gardena area in Italy.
Markus Rabanser, Administrator, Internet Service GmbH
One of the biggest benefits of using Essentials are the speed of getting data and the easiness of using it. We reduced the time to make fast analysis of a domain from 30 to 10 minutes and anyone without deep SEO knowledge can use the tool to get precise data in seconds.
Ramón Rautenstrauch, Online Marketing Manager, Apasionados del Marketing
The Essentials has been absolutely invaluable to our SEO team. It’s allowed us to make smarter ‘informed’ decisions, quicker too, through reliable data on tap.
Dan Sharp, Co-Founder, Screaming Frog
I’m using Searchmetrics for 3 years. It helps me to analyze search performances of websites. Most beneficial thing on Searchmetrics is competitive analyzes for me. It’s a milestone for us.
Arda Mendes, SEO Manager, Modansia.com
Every time I log in to Searchmetrics Essentials, I feel like I’m cheating. All of the historical data you need is already tracked, which cuts hours off tasks like keyword research and competitive analysis for search and social media. Searchmetrics has wedged itself deeply into our workflow. At this point, Searchmetrics Essentials is just that—Essential.
Michael King, ipullrank
Essentials – what’s included
SEO & PPC Uncover the organic and paid performance of a website for up to two years historically and discover the potential.
Ensure that you are represented on the most active social channels.
Compare your website with your competitors, unveil their strengths and weaknesses to optimize your online strategy.
Understand and improve your Backlink profile by checking that the right subpages are linked.
Get inspired for new keywords and topics for your domain. Receive rankings and search volume for all keywords to analyze demand and competition.
You can cancel our subscriptions on a monthly basis, which gives you the biggest flexibility.
Looking for a full-scale enterprise search and content marketing solution?
Have a look at our most comprehensive platform, the Searchmetrics Suite.
Have a closer look at all Essentials features
The ultimate research and analytic tool for SEOs, small businesses and agencies
The Essentials give you access to millions of domains across 27 countries and generate a comprehensive overview of rankings, SEO and paid visibility, relevant competitors and keyword distribution. The great analysis helps you to check your website performance on Google and to adjust your online marketing strategies. With the Essentials you have the following benefits:
Discover relevant keywords
Keep an eye on competitors and their activities
Find out which of your pages are the most visible across social media
See who’s linking to you
Create link profiles quickly and easily
Save time with an innovative technology and real-time analysis
Check and optimize entire domains
In a matter of seconds, Searchmetrics Essentials can show you the precise search engine efficiency of your website–and identify the potential for optimization. For any domain, across over 27 countries, you can generate a comprehensive overview of rankings, SEO visibility, paid visibility, relevant competitors, keyword distribution and much more, and compare those metrics to our entire extensive historical database.
Discover new relevant keywords
With just a click, Essentials help SEOs identify several hundreds of new keywords for a domain and you will immediately find the average search volume for those keywords.
The Essentials supports you to detect trends in the making, such as which page.
Most recently ranked high for a specific keyword?
Moved down in the rankings?
Are slowly moving upward?
With this insight you can fine-tune your search engine performance for Google and other search engines
Keep track on your competitors
By comparing your domain with competitors, you can see immediately where you stand and where your competition may overtake you. In addition to visibility, rankings and position spread, Essentials displays Google AdWords keywords and ads with much more detail than you will find on Google. With our software you save time to adjust your search engine strategy to stay ahead.
Social media marketing
Analyze social signals
As social visibility continues to be an important factor to rank high, Searchmetrics Essentials equips you to effectively exploit social channels. Not only can you view all shared links by channel, but you can also compare the social performance of your website with that of the competition. In addition, you can ensure that you are represented on the most active channels and that your social media initiatives are channel specific.
Thanks to our unparalleled database of links, Essentials users benefit from a solid search foundation that can be refined with a multitude of filters to gauge the diversity of links.
Essentials also simplifies the process of improving your site’s backlink profile. You can make sure the right subpages are linked and that link texts are descriptive and well written. You can also compare your backlink profile with competitor profiles.
Get a feeling for our software and
see how you reach immediately quick wins
Exclusively for Essential Pro Customers
Be able to analyze your domains on a sub domain level. So you can not only see the performance of e.g. searchmetrics.com. You can even see the performances of blogs like blog.searchmetrics.com and compare it to other subdomains.
Historical Keyword Rankings
See the historical development
Have a look at the historical development of a keyword and go back in time for up to four weeks. Based on that your analysis will be more sustainable and enriched with keyword trends.
More Markets and Data
Access to six countries and more exports
Get access for up to six countries for deep analysis and export more Backlinks, Social Links and SEO PPC rankings. With the extras you will boost your SEO results and your Website rank in Google.
Not convinced yet?
Free SEO Analysis
Try out our free version of the Essentials for as long as you need to be convinced. You will have access to all areas you can use with the Essentials as a limited version. It shows you enough to give you a good overview of our great SEO analytics tool.
* with Essentials you can select three out of the 27 countries for deep analysis
Why is SEO so popular and why do I need it?
Here you will get the answer what is possible with SEO:
Get more Traffic: With a small investment you can generate much greater revenue. Lifting your Google rank by just some positions increases traffic and revenue a lot.
Lift your conversion rate: Besides helping you to get new prospects SEO lifts your conversion rate on a whole new level. You ask yourself how does that work? With SEO you can differentiate the four types of search intention in Google: Navigational, Informational and Transactional. Knowing the intention of your customers helps you to address them in the right way and you will not vast money with spending it on the wrong customers.
See the market potential: Within research about the potentials of keywords you can find out how big a market is, the potential behind it and how to cover it. Furthermore, Keyword Analysis helps you to find new popular keywords.
Have a look at your competitors: Moreover, you will see with whom you are competing for the same customers and how you can overtake your competitors. The Essentials helps you to find out their SEO strategy what brings you an advantage.
SEO is especially for small and medium businesses in competitive branches an opportunity to take the lead because other participants may not have Search Engine Optimization on the radar.
Increases usability: Optimizing your page based on the suggestions of SEO tools has even the nice side effect of making your website more user-friendly, easier to navigate and faster. If you rank on the first three positions of a search result by Google, you increase the trust of the users in your website.
Long time value: Compared to PPC which gives you only a boost when you pay for it; SEO brings you healthy traffic on a long term. Furthermore, research has shown that customer intent to click more on the organic and natural search results then on the paid AdWords.
Social Signals: Social is already part of most of the marketing strategies and its importance is growing. The Search Engine Optimization analyses the social signals and helps you to interpret them.
Not everything is happening online: Don’t forget that many customers do research first online but buy the product later in a physical store. So even as a local store you need to be present online.
Always up to date: Google updates their search algorithm constantly. If you don’t adapt your SEO strategy ongoing you will lose in websites rankings and fall back behind your competitors. Check with SEO analysis how to use the Google updates for your advantage.
Website Speed: The loading time and page speed is an important technical factor how Google ranks your website. If your page is too slow you will lose in rankings. Always have an eye on your side speed. Good SEO tools give you a recommendation for optimization.
Meta Tags: Are a perfect way to provide search engines with information about your webpages. SEO tools can help you to optimize your meta tags.
Sitemap: Is an overview of a list of pages and links of a webpage which is accessible for users and crawlers. It shows the relationship between different sites. On top, it supports search engines with the crawling of a page. Your rank in the search engines will be better, if you do support the crawl.
Content Optimization: Creating relevant and optimized content is the perfect way to improve rankings, traffic and conversion rate.
The Unix epoch (or Unix time or POSIX time or Unix timestamp): It is an own time calculation and is the number of seconds that have elapsed since January 1, 1970 (midnight UTC/GMT)
Reports: It is always important to have an overview of the whole pictures and provide reports with important KPIs to suitable persons. The most SEO tools are able to create these reports and dashboards easily.
Conclusion: In conclusion we can say that SEO is a must for a good marketing strategy. It lifts your Google rankings of your website, you can perform decent analysis and can stay ahead of your competitors. All this will result in bigger revenue.
What is SEO (Search Engine Optimization)
When you start searching for something on the internet, you use certain words at Google or other search engines. Those words are called keywords. The represented results are based on a complex algorithm which decides which page should be shown on which rank. As a company you can try to influence the results, since a higher position results in much more traffic which will result in more revenue. One aspect to focus on is optimizing your website on keywords that are important for your company. A good SEO tool will helps you to optimize your Search Engine and Online strategy. Optimizing your website is an ongoing process and requires constant work because your competitors might also do some Search Engine Optimization and if they rise, you might fail.