SEO Glossary - The Searchmetrics Dictionary of Search Engine Optimization

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Business directory

A business directory is like an online version of the Yellow Pages. Every business directory contains an index of companies listed alphabetically by industry. The individual entries are then often linked to the corresponding company’s website. The business directory helps users search for companies, services or products in their area in a more targeted way. From the point of view of search engine optimization an entry in a business directory is important; it makes the website in question easier to find and creates an additional backlink.