Searchmetrics Glossary – The Dictionary of Search Engine Optimization and Content Marketing

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Domain Popularity

Domain Popularity refers to the number of backlinks (incoming links) from other domains that refer back to a website. No more than one backlink will be counted per domain (e.g. 1and1.de ). For example, in a blog about cars there are 10 different entries that have links to the website of a car dealer. In this case only one backlink would be counted for the blog.