Searchmetrics Glossary – The Dictionary of Search Engine Optimization and Content Marketing

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Keyword Stuffing

Keyword stuffing is when someone attempts to manipulate their position in the search results by concentrating relevant keywords. Search engines can tell when keywords are abnormally distributed throughout the text or in a website’s meta tags. If the same keywords follow one another too closely, the search engine will downgrade the website and it will then appear lower down in search results.