SEO Glossary - The Searchmetrics Dictionary of Search Engine Optimization

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Meta Search Term

Search terms can be included in the meta tags of any website’s HTML code. These meta search terms do not appear on the website, rather they inform search engines about the search terms that the website is optimized for. In this way you can increase the probability that a website will be found by using these search terms. However, many search engines (e.g. Google) do not take meta search terms into account when evaluating websites.