SEO Glossary - The Searchmetrics Dictionary of Search Engine Optimization

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Search Engine Advertising

It is possible to pay a search engine for a placement in certain search results. These advertisements do not appear in natural search results. Instead, they appear in the sponsored results (usually on the right-hand side of search engine’s results page) in response to a corresponding search term. The amount spent on advertising can be adjusted for a variety of factors. In addition, you can determine whether the advertisement appears regionally or nationwide. The fee for these ads is calculated using the number of clicks the advertisement attracts. The higher the advertising budget the better the position the website will get in a given search result. Search engine advertising can be particularly useful if a website is not appearing at the top of the search results because it is not yet well known or if there is a lot of competition for the search term being used.