SEO Glossary - The Searchmetrics Dictionary of Search Engine Optimization

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Search Engine Optimization

Search engine optimization refers to measures that aim to improve a website’s position in a search engine’s natural search results. This requires experience and ongoing work. Even if you manage to get your website to appear at the top of search results you will likely need to continue monitoring of results and measures, especially if your competition is also making use of search engine optimization. If your competition improves its position in the search results, it could be at your expense.