Searchmetrics Glossary – The Dictionary of Search Engine Optimization and Content Marketing

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Search Engine Spam

Search engine spam refers to measures that try to influence the position a website has in search engines. One example is an abnormally high number of keywords within a website’s content and meta tags. When search engines discover search engine spam on a website, that site is penalized. It may, for example, be removed from the search engine’s index so it no longer appears in search results.