Mobile Rankings Factors 2015 Infographic:
A Visual Guide to Mobile Search

Mobile Ranking Factors
Visual Resources

Welcome to the infographic download page for Mobile Ranking Factors 2015. Here all visual resources which support the study are available in standard and hi-res (print quality). In addition, there is a quick FAQ section to help you understanding our charts, the data we use, and how to interpret this.

Mobile Fact Sheet

What happened after Mobilegeddon? Why is mobile search so important? Our mobile fact sheet offers concise answers and useful tips to help adapt to this brave new mobile-friendly world.

 

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Infographic FAQs

What data did we use?
The data set for the study was 10,000 identical keywords. The same keyword set was used in Ranking Factors 2015. For each keyword, the top 30 Google US search results (both mobile and desktop) were recorded and analyzed.

What is a ranking factor?
A ranking factor is something we believe can affect Google rankings – page speed, for example.

Still confused?
You can read what is a ranking factor here.

What is a top 10 average comparison?
For both the desktop and mobile data we calculated the average value for the top 10 search results for each ranking factor. For example, the average load time in the top 10 mobile results was found to be 1.10 seconds; in the desktop results this was 1.16 seconds. From this we can say that the top 10 desktop pages load a little slower on average than the mobile top 10.

What is a top 30 correlation value?
The top 30 correlation value is in effect the degree of similarity we found between the top 30 search results for a given ranking factor. If different positions exhibit greater differences, the correlation value will be higher. For example, sticking with site speed, the correlation value for the mobile top 30 was 0.08; in the desktop top 30 this was lower at 0.04. From this we can say that site speed in the top 30 mobile results had a higher positive correlation value than in desktop. This means the differences in load time across the top 30 positions are greater in the mobile results. Taking this one step further, we could say that a faster loader time more positively correlates with higher rankings in mobile than desktop.

What reasons are there for the different desktop and mobile values?
Possible causes for the differences in values across these platforms are discussed in detail in the Mobile Ranking Factors 2015 study.

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Searchmetrics Mobile Fact Sheet