Online Reputation Management

Managing online brand experience through Search and Content Optimization

In today’s connected world – prospects, customers, partners, future employees, investors – they are all highly likely to make at least one brand search before choosing to do business with you. Whether your company has a strong online presence or not, the people you want to do business with are almost certainly online and checking up on you.

How to do ORM right – A Searchmetrics Whitepaper

For any company or person with a presence on the web, online reputation is an important part of your overall brand experience. It is the sum of all parts of your online information and presence and how these are collectively perceived by users. Across all online channels, there is enormous potential to optimize your brand experience with easy-to-implement measures.

This Searchmetrics whitepaper aims to offer a concise introduction to ORM from the perspective of search, content and data driven marketing. Guest author: Jason Barnard @kalicube.pro – proactive ORM service for online brands.

Searchmetrics Online Reputation Management Paper: ORM Definition

Being capable of managing brand experience in search is a crucial part of the strategic planning of any online business.

Most people associate ORM as something to be done when there is negative buzz around a brand. This could include “shitstorms”, negative SEO, mistakes from the past, bad reviews etc., however ORM is not just limited to such events but is also necessary to tackle many more situations.

Your online reputation is a combination of your website, design and quality of your content, where you appear in search engine rankings and many more factors. First, you need to identify what aspects of your online reputation you can directly control and actively influence and optimize. Second, you need to be aware of the weapons you have at your disposal.

ORM from a pure hands-on SEO perspective Search Engine Optimization is one of the basic measures you are able to use to optimize your ORM. In recent years, SEO has inevitably changed from a tactic to a rather strategic approach. That doesn’t mean SEO has become less important. Actually, the whole field of SEO has become more important, crossing touchlines to related online strategies like content marketing. With that said, it should be clear that the right SEO measures are a vital part of your ORM strategy.

Searchmetrics Online Reputation Management Paper: Tracking-Monitoring-Optimizing

Online Reputation Management: Proactive ORM

Your online reputation is a combination of your website, design and quality of your content, where you appear in search engine rankings and many more factors. First, you need to identify what aspects of your online reputation you can directly control and actively influence and optimize. Second, you need to be aware of the weapons you have at your disposal.

ORM from a pure hands-on SEO perspective Search Engine Optimization is one of the basic measures you are able to use to optimize your ORM. In recent years, SEO has inevitably changed from a tactic to a rather strategic approach. That doesn’t mean SEO has become less important. Actually, the whole field of SEO has become more important, crossing touchlines to related online strategies like content marketing. With that said, it should be clear that the right SEO measures are a vital part of your ORM strategy.

Your online reputation in search is
something you have the power to control

Taking control of your ORM is a vital part of your digital strategy. However, keeping control is also essential. New content is added all the time, and because the rules imposed by the search engines are constantly changing, the way your brand is presented in search can change dramatically from one day to the next.

So start taking control today and download your free copy of our whitepaper here: