Travel Ranking Factors 2017

Data Insights that Travel Sites Need to Know for Performing on Google

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The worldwide tourism industry contributed $2.3 trillion to global GDPs in 2016. And 60% of leisure travelers put together their own itineraries, meaning they go online to look for flights, destinations, activities and accommodation. With online travel agencies, price comparison sites, discounters and travel blogs, the travel and tourism market is a hugely varied – and hugely valuable – online market.

But how do websites offering information and products related to travel get users to their website? Which ranking factors are important in the travel industry? How do the relevant criteria in the online travel sector differ from those in other industries? How should travel-related content be structured to perform well in organic search?

Searchmetrics Travel Ranking Faktors: Online Searches

This Searchmetrics whitepaper answers these questions and more – and gives you practical recommendations to help you bring your travel website up the Google rankings.

Ranking Factors: Testimonial Alicia Anderson

Infographic: Travel Ranking Factors vs. Universal Ranking Factors

To highlight the main differences between the general average and the specific features of the travel industry, we have developed an infographic.

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