Acquisition adds several high profile brands to Searchmetrics’ client base.
London, 21 February 2013: Searchmetrics, the world leader in search and social analytics software, has completed the acquisition of German search engine technology specialist, W3 Solutions, making it a wholly-owned subsidiary of Searchmetrics Inc.
The move allows Searchmetrics to expand its range of products and services with the addition of a comprehensive, flexible and scalable on site search engine from W3 Solutions. It also means Searchmetrics is adding W3 Solutions’ large number of well-known clients to its client base. They include major brands such as Deutsche Telekom, Microsoft, Die WELT, AUTO BILD, COMPUTER BILD and the Hamburger Abendblatt.
W3 Solutions’ highly scalable SiteSearch search engine represents a valuable addition to the range of services offered by Searchmetrics. It can be adapted and customised to ensure that end users and customers who are on client sites can quickly and easily find the content they are searching for. Different weightings can be given to individual attributes of the content – for example title, tables or text body – to provide the most smooth and effective search experience for a site’s specific audience. This high degree of flexibility makes W3 SiteSearch ideal for use in large online networks such as the publishing industry or knowledge management.
Searchmetrics founder and CTO Marcus Tober will take over the management of W3 Solutions as CEO. He said: “We are hitting the ground running, and already working with existing clients to expand business relationships to enable them to make full use of the entire range of Searchmetrics and W3 Solutions as soon as possible. Thanks to the combined power of the software, we are able to enhance our clients’ visibility and performance on the internet, the mobile web and social media to support their success on the net. I am already looking forward to the exciting new projects in store for me at W3 Solutions. Our team is ready to tackle any challenge.”
Searchmetrics has gained worldwide recognition for its innovative and sustainable approach to business. By integrating W3 Solutions, the company has once again shown great vision in ensuring the business success of its clients.