Doug Bell

Global Chief Marketing Officer (CMO) of Searchmetrics Inc.


At Searchmetrics, Doug is responsible for creating highly focused marketing programs that deliver rapid and scalable revenue growth.

A 20-year technology veteran, Doug has been instrumental in leading companies through critical milestones. Prior to joining Searchmetrics, Doug led the repositioning of Automation Anywhere, from a provider of desktop automation software that could be purchased with a credit card to a global force in the multi-billion-dollar outsourcing industry. Doug was also responsible for leading the transformation of Determine Software’s Sales, Marketing and Alliances organizations, resulting in a successful transition to the cloud and the company’s first sustained revenue growth in more than 10 years.

Doug also previously served as VP of Marketing at Arena Solutions, and has led Product Marketing at I-many, and Invoice and Network Services at Ariba.