As Searchmetrics evangelist, Jordan works with enterprise businesses, helping them understand and plan how to maximize the value of search in their marketing mix with the help of Searchmetrics technology. Heading the professional services team, he acts as the interface between clients and the engineering team to help ensure the company’s product strategy and delivery reflect client needs.
Prior to joining Searchmetrics, Jordan led the eBay SEO team, guiding the teams strategic planning. He developed and executed best-in-class SEO marketing programs, including content strategy, link building, vertical and site architecture. Jordan also defined eBay’s SEO strategy, spurring growth in European markets.
While SEO and social media manager at Announce Media (now Answers.com), Jordan managed social and search marketing efforts for various vertical websites, increasing organic traffic and using new social media properties to evangelize websites. He constantly explored revenue models, layout approaches and algorithm changes to drive growth.
Jordan has a BA in Business Administration and Management with a focus in entrepreneurship and finance from Saint Louis University.