About Mert Erkal, CEO of Stradiji
I co-founded Stradiji in 2010. We’re a digital marketing company that provides SEO and app store optimization (ASO) services to 10+ companies. Our clients include companies like www.teb.com.tr, www.cepteteb.com.tr, and www.koalay.com. In my role as general manager and certified Search Experience Optimizer, I recruit and manage the SEO team, develop the strategic vision, and evangelize for SEO and Stradiji in Turkey. Before cofounding Stradiji, I worked in marketing for Maersk Line. I also blogged professionally, which is where I discovered SEO.
The importance of search visibility
A lot of analysis shows that organic traffic has the highest conversion rates. In Turkey, where Internet penetration has been growing slowly but surely for many years, organic traffic and search visibility are vital for a digital company like ours and for our clients.
I started out with Moz.com. I was pretty inexperienced and found it quite helpful. As I learned more, I experimented with other tools like Rank Tracker, Deep Crawl, Raven, and WooRank. But, for Stradiji, I knew that what we really needed was one software that could handle most of our SEO tasks. I actually came across Searchmetrics when I was researching BrightEdge.
“After a few demos, I knew the Searchmetrics Suite could really help our team. It seemed like the best option and, after using it for over a year, I’m convinced it was the right decision.”
Mert Erkal, CEO of Stradiji
With Searchmetrics, it’s easy to keep track of client performance on a country basis. We create dashboards for our clients, which provide workflows that ensure we stay on track with their particular SEO objectives. We send these dashboards to team members and to clients at specific intervals.
We also create various performance reports for different departments, such as technical reports for client IT teams, a growth report for C-level executives, or social media content performance reports for a client’s social media team.
Andre Krüger, our client success manager, helped me a lot as we got Searchmetrics Suite up and running. I took the Green Belt certification program and now I’m the one who keeps up with new features and trains our staff, which right now is a team of four.
When it comes to improved rankings, Searchmetrics Suite lets us identify the low hanging fruit – the keywords we should focus on each week. Likewise, Site Structure Optimization reports save us an enormous amount of time finding and fixing page errors. And we can optimize content in seconds.
We’ve been working with Koalay.com for 12 months. It’s an online insurance broker, which is a very competitive market. We expected that improving Koalay’s SEO performance would be a long journey. But using the Searchmetrics platform, we noticed a big uptick in rankings and organic traffic much sooner than expected. We achieved:
- A 91% increase in SERPs
- A 62% growth in website traffic
- A 27% increase in lead conversions
- An overall increase in online revenue from all channels, especially organic search
“Most Internet entrepreneurs and digital agencies in Turkey know about Searchmetrics, but they don’t understand its full potential. We’ve signed a Ruby-level partnership agreement with Searchmetrics and that’s our goal: to introduce the full potential of Searchmetrics Suite throughout Turkey in 2016.”