AXCD Berlin
17.09.2019

Datum: 17. September 2019
Ort: wird in Kürze bekannt gegeben

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Der Vortrag findet auf Englisch statt.

Der AXCD – Automated Text & Content Day – ist mit namhaften Speakern und zahlreichen Sessions das größte Event Europas im Bereich Content, Content Marketing und Content Automatisierung. Erfahren Sie mehr über den effektiven Einsatz von Technologie und über bessere Prozesse, die es Ihnen ermöglichen, Content zu erstellen, zu verwalten und zu skalieren.

Verpassen Sie nicht den Vortrag am 17.September von Björn Beth zum Thema:

From Market to Insights to Strategy – How SEO & Content really impact businesses

Looking at Keywords does help SEOs & Content Marketers to figure out how to target a user to a landing page and defines how to create content for it. But using Keyword Data to define an entire market incl. Insights, Market Trends, Market Demand Structure & Share of Voice is very rare. This will also lead decision makers beyond SEO & Content Marketing to greater business decisions and applications.

In this talk, Björn Beth is going to show you how a „Market Insights Report“ can define your entire market & industry like you have never seen before. He will show you how to extract meaningful Insights from it in order to create effective strategies that will really impact your business.

Björn_Beth_DSGBjörn Beth,
Director Digital Strategies Group

About Björn Beth:
Björn is Director Digital Strategies Group EMEA at Searchmetrics where he is leading the consulting unit, based in Berlin. Previously, Björn was Head of SEO at Ringier, where he was responsible for Blick Group publications and Head of SEO for Ricardo.ch, Switzerland’s largest online marketplace.
He specializes in large and complex websites with a focus on strategy, technical SEO & Content Marketing.