How Do You Effectively Identify High Value Content?

In our modern era where technology is part of everyday life, how do we create content that attracts and engages the right audiences at the right time? Data-driven marketers analyze the right data to understand their audience, evaluate content effectively and uncover high value content. To reiterate, data is not the enemy of creativity. We need both excellent writing and data analysis for webpages to perform well. 

Below, are a few golden nuggets to help set you up for success. 

  • Understand what your customers value and build content around that.  
  • Evaluate existing content with high potential — content that has the right characteristics to grow —such as high search volume. 
  • Analyze your content against your high-ranking competitors and enhance it.