How Do You Optimize Your Existing High Value Content?

Even with great content, you may not rank at position zero. So how do you optimize your existing high value content? The answers lie in the data, improving the technical aspects of your site, and analyzing your competitors to understand why they are ranking higher in search results. But make sure you are only optimizing your high value content that will help drive more traffic to your website. 

Here are a few golden nuggets to help set you up for success. 

  • Take a hard look at your data with your goals in mind. After all, the answers are always in the data. 
  • Evaluate your domain authority and enhance the technical aspects of your website to improve your overall rankings. 
  • Analyze your competitors to discover why they are performing. Then improve your high value content that drives traffic to your website, to optimize for position zero.