If you’re not getting noticed on the web, you’re not alone. Research shows some 80 percent of all online content is lost in the information overload of the world wide web. The largest challenge facing content marketers is creating genuinely relevant content that reaches and perfectly addresses the target audience.
To help find inspiration and ideas for their content, most content creators have developed a number of techniques. Many focus on the development of personas, whilst others swear by customer surveys (that can carry significant cost), and some regularly brainstorm new topic ideas.
One overlooked resource? Google itself. Over the last 20 years, Google has implemented techniques and developed algorithms that return and display the most relevant search results – for a whopping 3.5 billion search queries every day.
In this Whitepaper, we show how to use information that Google makes available – above and beyond the search results themselves – to develop winning strategies for breaking through the online clutter and realizing strategic goals.
Learn how to
- Analyze the Online Competition
- Identify Content Requirements
- Use Google Integration