Google’s Latest Update:

What Changed?


After countless hours and a team of data scientists conducting analysis, we have a good handle on what’s going on with Google’s recent update, and will talk about:

  • The two major take-aways from analyzing dozens of data points
  • How to tweak keyword targeting strategy based on these updates
  • What Google changed in the SERPs
  • Why it’s hard to recognize what changed, and how to explain it to management
  • Which type of website is most impacted
  • If you are affected, how to adjust your reporting to management
  • The ONE thing we are noticing about Google updates and what to tell management and clients