US consumers spent over 500 billion dollars shopping online last year
– an Internet Retailer analysis has found, with the e-commerce market growing 15% year-on-year. Yet the biggest online retailers and competition often differ greatly from the leading brick-and-mortar stores. Searchmetrics has conducted a wide-scale analysis of the online market in eight major industries, with the study now available for download.
Key findings from the Online Retail Market Analysis USA 2019:
- There are huge differences between the leading retailers in online and offline commerce.
- Amazon dominates in many areas, but is comparatively weak in apparel, health and sporting goods.
- Many big brands’ online presence fails to keep pace with their offline strength – they’re missing out on website visitors and potential turnover.
For all the data, details and insights into the performance of the leading competitors in your industry, you can download your exclusive copy of Searchmetrics’ study, ‘Online Retail Market Analysis USA 2019’.
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