event

brightonSEO Autumn – Live & Online

One of the most popular SEO events is back, in person! Learn from some of the most experienced SEOs in the business and network with like-minded search specialists. We can't wait to see you there!

Date: 23 Sep 2021 07:00 UTC – 24 Sep 2021 16:00 UTC

Venue: Brighton Centre, Kings Rd, BN1 2GR, Brighton, United Kingdom

The State of Online Performance – Q3 2021 Using data to benchmark and improve your website

Tom Wells | Creative Marketing Expert and SEO Analyst

Join Tom Wells as he takes a data-driven look at best practices for optimising online performance in 2021.

Featuring an analysis of millions of data points from Searchmetrics, Page Speed Insights, Lighthouse, HTTP Archive and CrUX, it aims to answer the following questions:

What are the main causes for poor performance?
Are specific CMS platforms worse than others in terms of user experience and overall performance?
Do plugins hurt web performance?
Which industries have the best online performance and why?
Where is the best place to start optimising my site?
How can I use data to strategically improve my website?

Key Learnings:

Understand the best place to start optimising your site
How to use data to strategically improve your website

When to advertise? Search Data – the force behind decision-making not just optimisation

Matt Colebourne | CEO Searchmetrics

We asked 300 managers if they used data to make decisions – while 91% said they thought it was important only 22% used data on a regular basis.

From nailing seasonality to understanding your competition and opportunities for business expansion, search data is the neglected missing link.

In this session Searchmetrics CEO, Matt Colebourne, shares the benefits of using search data to inform strategic decisions, enhance your marketing strategy and achieve your business goals.

Our Speakers

Tom Wells

As VP Strategy, Tom Wells combines over a decade of industry experience with data-driven insights to help Searchmetrics blueprint its future success.

Matthew Colebourne

Matthew Colebourne is the CEO of Searchmetrics. He brings outstanding management ability as well as profound experiences from various senior leadership roles in the digital marketing area. Moreover, Matthew has an extensive track record of scaling technology businesses. Before joining Searchmetrics in January 2020, Matthew served as EMEA Managing Director at Innovid, which he joined from Trinity Mirror, one of the UK’s leading regional publishers. Beforehand, he was the European VP International for DoubleClick. He also managed the turnaround to profitability of paid search company, eSpotting, before its sale to FindWhat. Matthew is internationally minded and has worked in Europe, USA and Asia.

Expand your knowledge with our curated packs.

Grow your pipeline and increase revenue through organic search and demand optimization

Drive more organic website traffic and sustainably increase conversions with a holistic approach of on-page and off-page optimization. Dominate the SERPs, claim competitive keywords and outrank competitors. Our lessons show you how.

View 47 resources

podcast · 16 min

A Technical "Non-Content" Audit

by Mike King