Event Fair
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brightonSEO Autumn – Live & Online

One of the most popular SEO events is back, in person! Learn from some of the most experienced SEOs in the business and network with like-minded search specialists. We can't wait to see you there!
Date: 23 Sep 2021 07:00 UTC 24 Sep 2021 16:00 UTC
Venue: Brighton Centre, Kings Rd, BN1 2GR, Brighton, United Kingdom

The State of Online Performance – Q3 2021 Using data to benchmark and improve your website

Tom Wells | Creative Marketing Expert and SEO Analyst

Join Tom Wells as he takes a data-driven look at best practices for optimising online performance in 2021.

Featuring an analysis of millions of data points from Searchmetrics, Page Speed Insights, Lighthouse, HTTP Archive and CrUX, it aims to answer the following questions:

  • What are the main causes for poor performance?
  • Are specific CMS platforms worse than others in terms of user experience and overall performance?
  • Do plugins hurt web performance?
  • Which industries have the best online performance and why?
  • Where is the best place to start optimising my site?
  • How can I use data to strategically improve my website?

Key Learnings:

  • Understand the best place to start optimising your site
  • How to use data to strategically improve your website

When to advertise? Search Data – the force behind decision-making not just optimisation

Matt Colebourne | CEO Searchmetrics

We asked 300 managers if they used data to make decisions – while 91% said they thought it was important only 22% used data on a regular basis.

From nailing seasonality to understanding your competition and opportunities for business expansion, search data is the neglected missing link.

In this session Searchmetrics CEO, Matt Colebourne, shares the benefits of using search data to inform strategic decisions, enhance your marketing strategy and achieve your business goals.

Get the Slides...

…of both sessions of the latest brightonSEO Autumn.

  • When to advertise? Search Data – the force behind decision-making not just optimisation

  • The State of Online Performance – Q3 2021 Using data to benchmark and improve your website

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Our Speakers

Tom Wells
Tom Wells
Tom is a creative marketing expert focusing on emerging technology, SEO and AI. He is fascinated by telling stories with data and works with some of the leading names in the tech world. To deepen his understanding of machine learning and AI, he is currently pursuing a Master’s in Data Analytics from Georgia Tech.
Matt Colebourne
Matthew Colebourne
Matthew Colebourne is the CEO of Searchmetrics. He brings outstanding management ability as well as profound experiences from various senior leadership roles in the digital marketing area. Moreover, Matthew has an extensive track record of scaling technology businesses. Before joining Searchmetrics in January 2020, Matthew served as EMEA Managing Director at Innovid, which he joined from Trinity Mirror, one of the UK’s leading regional publishers. Beforehand, he was the European VP International for DoubleClick. He also managed the turnaround to profitability of paid search company, eSpotting, before its sale to FindWhat. Matthew is internationally minded and has worked in Europe, USA and Asia.