Brighton SEO Spring – virtual
This Spring’s online conference brings together some of the best speakers in the world of search, offering practical training and workshops, advice and insights – and the perfect opportunity to network with your peers.
Will the Core Web Vitals Update change SEO Forever?
Google announced in November 2020 that the Core Web Vitals (FID – First Input Delay, LCP – Largest Contentful Paint, CLS – Cumulative Layout Shift) will become part of the Google algorithm in May 2021.
As Core Web Vitals is all about UX and website speed, the impact for many websites could be huge. So far, studies have shown only a fraction of websites pass the CWV assessment – many pages get low scores due to annoying web functionality such as post-render load ads or other fonts causing page jumpiness (high CLS).
In this session, get insights into the current landscape: find out which websites perform best and their respective CWV scores. Plus, hear our predictions of what might happen to the best and worst performers.
While you’re here, why not check out our blogposts.
Key takeaways of Marcus presentation
- Lazy loading – for once, being ‘lazy’ might actually be beneficial
- Worst case scenarios – what underperforming websites have in common
- Preparation is a team effort and page experience should ALWAYS be part of an SEO audit!