event

Searchmetrics Summit

Date: 26 Nov 2020 10:00 UTC – 31 Jan 2020 00:00 UTC

Venue: Searchmetrics Online

Get ahead of the game with our one-day summit. Join us and hear from expert speakers who share their insights into trends and expectations for 2021 and offer specialist advice on how you can guarantee digital marketing success next year!

Outlook 2021: Trends & Developments in Digital Marketing which you need to know for 2021.

Check out our program of speakers and topics.

10 Minutes | Kick Off Searchmetrics Summit

Shyam Dattani | Regional VP Searchmetrics UK | Searchmetrics

Our host for the summit is Shyam Dattani, Regional VP for Searchmetrics in the UK. As well as a background in Economics and Data, he has over 10 years’ experience on the ‘Agency side’, ‘Client side’ and ‘Vendor side’ of Search giving him a unique understanding of the challenges digital marketers face across all remits. He’s here to introduce all our presenters, posing critical questions to make sure we get the most out of guests’ expertise, and you get the most out of the day.

30 Minutes | Digital Marketing – A Constantly Dynamic Discipline

Matt Colebourne | CEO | Searchmetrics

Change is a constant, we all know that, but Digital Marketing is a discipline which is one of the fastest changing of all. This can leave Digital Marketers feeling constantly overwhelmed. How on earth do you stay on top of such a complex, multitudinous and constantly changing brief? Well, we at Searchmetrics are here to help. Join us for an enlightening day focused on all the great things you CAN do in Digital Marketing but also mindful or how to measure and control what you really NEED to do.

35 Minutes | How to tackle the shifting search landscape with SEO in 2021

Chloe Fair | Senior SEO Strategist | Impression

2020 was a year we could not predict and with this there were significant changes in search demand and, as a result, the search landscape. This talk will recap on some notable changes and takeaways from 2020 and will provide you with the tips and tools on how to create an agile strategy for 2021 that will satisfy an unpredictable and shifting search landscape.

35 Minutes | The realities of a B2B SEO strategy in a huge international business

Kevin Kapezi | SEO Specialist | Experian UK

Kevin shares his personal journey from working in an agency to moving to an in-house SEO B2B role at Experian covering:

What success looks like in B2B SEO
What makes B2B SEO unique
How to work with non-SEO stakeholders
Integration SEO into the wider business
SEO campaigns you could only pull off in-house

35 Minutes | Brand migration success: Innogy becomes E.ON

Sascha Otto | SEO Expert | E.ON Digital Technology GmbH
Nina Burkert | Senior Marketing Manager SEO | E.ON Energie Deutschland GmbH

In October 2020 the websites of Innogy became part of the new E.ON. Nina and Sascha, SEO specialists from E.ON, will explain their approach to dealing with the challenges faced when migrating and integrating an extensive branded domain landscape. They’ll also share an overview into their project planning, content evaluation and mapping as well as their handling of branded search terms which all contributed to achieving their goal of E.ON ranking for Innogy.

35 Minutes | How Working With Schema Saved Our SEO Project

Andrew McGarry | Founder & Consultant | the mcgarry agency
Taylor Laporte | Customer Success Manager | Schema App

There comes a moment near the beginning of every earnest SEO project when reality hits. If we think of your ecom platform as a car, you have to drive the car you have right now, as opposed to the one you’d like to have. That fully optimised one will take longer to create than you were initially led to believe.
What do you do when so-called quick wins turn out to be long term nice-to-haves, through no fault of your own, but simply that dev resource is at a premium and you’re down the pecking order because of other departments jumping the queue? What trade-offs do you make to deliver success?
Andrew McGarry and Taylor Laporte discuss how to use schema markup to improve KPIs while you’re waiting on developer resources to become available.

This sessions covers the visibility battle for sneaker brands such as NIKE, adidas, and others while asking why companies don’t put as much brand effort into the quality of organic results as paid media results – and how schema can fix that!

35 Minutes | Top 7 trends communication executives need to know

Susanne Marell | CEO | H+K Strategies

2020 changed everything! The way we live, the way we work, the way we communicate. What does that mean from a communication point of view? Susanne Marell talks about trends – digital and otherwise – that will become increasingly important in 2021 as we navigate the new normal. From augmented reality to social shopping, from purpose to agility: 2021 will be all about meeting consumers where they are amidst a shifting environment.

45 Minutes | The Suite Spot

Devon Thomatos | Account Executive Sales Management | Searchmetrics

Join Searchmetrics’ Devon Thomatos in a demo of the platform, presenting tips on how the Searchmetrics Suite to support you in achieving your SEO goals. He will also be on hand for a live and interactive Q&A answering your system queries.

35 Minutes | How to make SEOs and Developers join forces

Martin Splitt | Developer Advocate | Google Search Outreach

Making SEO and Development to work together isn’t trivial. In this session, we will look at the reasons for conflict and difficulties in this collaboration. Then we’ll focus on common goals and how we can all support each other to become a powerful union and achieve success for our customers.

40 Minutes | Panel: Retrospective Round-up

– summarizing the risks and opportunities for 2021
With a retrospective look on the biggest takeaways from the summit, Shyam Dattani quizzes our expert panel on the risks and opportunities for SEO and digital marketing over the next 12 months.

hosted by Shyam Dattani | Regional VP Searchmetrics UK | Searchmetrics

Watch on demand: Our expert marketing advice for 2021!

Discover the key developments
you need to know for 2021
Expert advice from leading industry
and agency specialists
One day – seven essential presentations
– all for free
Help to plan your most success year yet!

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Our Speakers

Martin Splitt

Martin is open source contributor and web evangelist by heart from Zurich with a decade of experience from the trenches of software engineering in multiple fields. He works as a Webmasters Trends Analyst / Developer Advocate at Google for Search & Web Ecosystem.

Chloe Fair

As a senior SEO strategist, Chloe is responsible for managing large client accounts and heading up Impression’s international SEO service. She specialises in keyword and content mapping, language and culture, and understanding the impact and risks of new market entry. Chloe supports small and large businesses in improving their organic presence both in the UK and globally.

Kevin Kapezi

Kevin was appointed as the first SEO specialist at Experian B2B for UKI & EMEA and successfully developed a global SEO framework to enhance organic visibility across 20+ websites. He has both in-house and agency-side marketing experience, previously working with Hallam, one of the most highly-rated agencies in the UK. He’s also an active Nottingham Trent University Alumni, mentoring students to become better equipped for life after university.

Sascha Otto

Sascha has been involved in SEO since 2010. He was Head of SEO for MAGIX for a few years before he decided to switch to a new founded startup. He later advised medium-sized and corporate companies as a freelance consultant. In 2017 Sascha took on the role of the central SEO expert in the E.ON Group to support our various business- and regional units.

Nina Burkert

Nina Burkert started working in SEO in 2014 joining the marketing team of Check24. Looking for new challenges she began to work for the digital agency Eviom, consulting national and international companies from various branches. After taking a year off to fulfill her dream to travel the world she now works as a Senior SEO Manager for E.ON Germany.

Matthew Colebourne

Matthew Colebourne is the CEO of Searchmetrics. He brings outstanding management ability as well as profound experiences from various senior leadership roles in the digital marketing area. Moreover, Matthew has an extensive track record of scaling technology businesses. Before joining Searchmetrics in January 2020, Matthew served as EMEA Managing Director at Innovid, which he joined from Trinity Mirror, one of the UK’s leading regional publishers. Beforehand, he was the European VP International for DoubleClick. He also managed the turnaround to profitability of paid search company, eSpotting, before its sale to FindWhat. Matthew is internationally minded and has worked in Europe, USA and Asia.

Susanne Marell

Susanne Marell is CEO of Hill+Knowlton Strategies in Germany. Before joining H+K she was Managing Director at JP KOM and prior to that she served as CEO of Edelman for six years. After her studies she started her career as a consultant with the agency Kohtes & Klewes (now Ketchum). In the following years, Marell worked for companies such as Schering, Hoechst and Aventis CropScience. As Head of Communications and Market Services, her responsibilities included strategic communications support for merger and acquisition activities. Susanne has many years of international experience in communications, marketing and sustainability, both on the corporate and agency side.

Andrew McGarry

Andrew McGarry has been working with SEO for 17 years. As both a consultant and agency owner, together with his handpicked team they have created over £100 million in client revenue for fashion & lifestyle brands.

Shyam Dattani

Shyam Dattani is the Regional VP for Searchmetrics in the UK. Having been in Search for over 10 years he has now been on the ‘Agency side’, ‘Client side’ and ‘Vendor side’ of Search giving him a unique perspective. With a background in Economics and Data Modelling, Shyam likes to get closer to the data and see how to place search at the heart of a bigger digital strategy.

Devon Thomatos

Devon is an Enterprise Account Executive at Searchmetrics and loves helping people plan, strategize and find gaps in the market. He has spent the majority of his career in South East Asia working with start-ups and enterprise sized clients across the globe, gaining experience in areas such as growth marketing and sales.

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podcast · 16 min

A Technical "Non-Content" Audit