The conference is now the largest annual gathering of search marketers in the north of England, and has become a place to share, network and learn for marketers of all levels.
Shyam Dattani on the 20th of June with his presentation on the main stage:
“Search, the easy way: The content salesperson analogy explained”
SEO is simple, or at least it should be. Shyam Dattani will show why your content needs to act more like a salesperson for your product and show you the process of making that happen.
Also meet our Searchmetrics Experts at our booth!
Gain exclusive insights into our latest products and services with a free product demonstration and experience the latest innovations in Search and Content Marketing Software.
Our Speakers

Shyam Dattani
Shyam Dattani is the Regional VP for Searchmetrics in the UK. Having been in Search for over 10 years he has now been on the ‘Agency side’, ‘Client side’ and ‘Vendor side’ of Search giving him a unique perspective. With a background in Economics and Data Modelling, Shyam likes to get closer to the data and see how to place search at the heart of a bigger digital strategy.
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Grow your pipeline and increase revenue through organic search and demand optimization
Drive more organic website traffic and sustainably increase conversions with a holistic approach of on-page and off-page optimization. Dominate the SERPs, claim competitive keywords and outrank competitors. Our lessons show you how.