Searchmetrics Summit: SEO Masterminds
Searchmetrics Summit: SEO Masterminds | Online Sessions
Join us as leading experts from the SEO community step into the spotlight and discuss the future of organic search. Get hands-on expert advice and valuable industry insights at the Searchmetrics Summit and become a SEO mastermind.
This is our speaker line up
Luca Li Zercher | Searchmetrics
Najib Elkadi | Searchmetrics
Are you ready for the Searchmetrics Summit “SEO Masterminds”? Our moderators Luca, Senior Event Manager, and Najib, Account Executive, are looking forward to welcoming leading experts of the SEO industry live on the digital stage. Whether Enterprise SEO, Google Manipulation, International SEO or Dashboards, 6 exciting presentations are waiting for you!
The Current Search Landscape
Matt Colebourne | Searchmetrics
Fluctuating website traffic and reduced budgets – we live in challenging times. In his keynote at the Searchmetrics Summit “SEO Masterminds”, our CEO Matt Colebourne takes a look at the current state of the search landscape.
Drive demand and scale revenue with content
How to build and execute a content strategy that optimizes for revenue and creates long-term demand for your products.
Cheese, wine & whistles: Manipulating Google for fun and profit - with Elon Musk & Boris Johnson
Ever wondered why Elon Musk and Boris Johnson say or do weird things?
• In at least 3 cases it was a ploy to manipulate Google Autocomplete suggestions and Google search results.
• Malte takes a look at their techniques and successes.
The Engineer’s Playbook to Enterprise SEO
Jordan Koene | Previsible SEO & Searchmetrics Advisor
International Competitor Analysis
SEO is not about building the best website in the world; it’s about outperforming the competition. In the business world, benchmarking is essential in order to be successful. It’s all about understanding the market and our users’ needs. But what if we’re entering a new market? A new target group. A foreign language. Unknown competitors. A market we can’t identify with.
– How can we define the potential of a new market?
– What data is hidden directly in the SERPs?
– Which tools can I use to reduce the complexity of the analysis?
Fireside chat: Enterprise SEO – Performance at large scale for global players
Kevin Indig | Growth Advisor
Malte Landwehr | idealo
Scalability, complex site architecture, siloed business units: Getting SEO right requires global enterprises to overcome challenges that go far beyond innovative SEO tactics. In this fireside chat, Kevin Indig and Malte Landwehr discuss processes, structures and KPIs that are essential to make enterprise SEO a success.