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SEJ Session: 3 Ways SEO Has Changed This Year & What It Means for You

Google updates are hard to track. Join Searchmetrics Advisor & SEO Specialist Jordan Koene as he explains recent Google updates to uncover potential impacts to page rankings.
Date: 08 Sep 2021 18:00 UTC 08 Sep 2021 19:00 UTC
Venue: Search Engine Journal - Virtual

3 Ways SEO Has Changed This Year & What It Means for You

Having a hard time keeping up with Google updates? 

Core Web Vitals, Broad Core, Passage Ranking — SEOs had an eventful 12 months, as multiple changes were made to the Google algorithm. With the varied nature of each update, it can be difficult determining the potential impact to your page rankings. 

Register for our next Search Engine Journal session, where we focus on the three major ways SEO has evolved over the past year.  

Searchmetrics Advisor and SEO Strategist Jordan Koene, former head of SEO at eBay, uses his expert grasp of the Google algorithm to explain the ins and outs of the most recent changes. Join us to gain a firmer understanding of each policy change, learn how to scale your online presence and prepare for the year ahead. 

What problem will the presentation solve
and for whom?
  • For SEOs: better understanding of the impact of Google updates
  • For senior marketing professionals: know what it now takes to improve rankings
  • For CMOs: more insights into managing Google organic traffic and the value of SEO

Get the Slides...

…to get Jordans latest update on why SEOs had an eventful 12 months, as multiple changes were made to the Google algorithm.

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Our Speakers

Jordan Koene
Jordan Koene
Jordan Koene is an Advisor to Searchmetrics, supporting the thought leadership and innovation of the organization. Prior to his role as Advisor, Jordan was CEO of Searchmetrics Inc., and led the growth of the company which provides enterprises and agencies with solutions to search engine optimization (SEO). Previously Jordan was the Head of SEO and Content Development at eBay. During his time at eBay, Jordan focused on utilizing eBay assets to improve user experience and natural search traffic. In this role, he led the development of content and technical improvements for the organization.