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SMX Next

Join Matt Colebourne, CEO at Searchmetrics, to explore how you can unlock business potential through search data.
Date: 09 Nov 2021 17:55 UTC 09 Nov 2021 18:25 UTC
Venue: SMX Next

Search Data — the force behind decision-making, not just optimization

As the world becomes more digital, so does the availability of insights from online consumer behavior. SEOs and digital marketers have access to an abundance of data to drive revenue for their organizations. Leveraging this information creates a sustainable pipeline of actionable insights that support marketing strategies, business initiatives and beyond. This session explores how marketers can unlock business potential through search data.

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In this session, you’ll discover:

  • The importance of search data in business-decision making
  • How SEOs and digital marketers have access to a wealth of insightful data
  • Tips for leveraging search data to inform actionable insights
  • Real-world instances of search data informing business decisions

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Our Speakers

Matt Colebourne
Matthew Colebourne
Matthew Colebourne is the CEO of Searchmetrics. He brings outstanding management ability as well as profound experiences from various senior leadership roles in the digital marketing area. Moreover, Matthew has an extensive track record of scaling technology businesses. Before joining Searchmetrics in January 2020, Matthew served as EMEA Managing Director at Innovid, which he joined from Trinity Mirror, one of the UK’s leading regional publishers. Beforehand, he was the European VP International for DoubleClick. He also managed the turnaround to profitability of paid search company, eSpotting, before its sale to FindWhat. Matthew is internationally minded and has worked in Europe, USA and Asia.

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