Search Data — the force behind decision-making, not just optimization
As the world becomes more digital, so does the availability of insights from online consumer behavior. SEOs and digital marketers have access to an abundance of data to drive revenue for their organizations. Leveraging this information creates a sustainable pipeline of actionable insights that support marketing strategies, business initiatives and beyond. This session explores how marketers can unlock business potential through search data.
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In this session, you’ll discover:
- The importance of search data in business-decision making
- How SEOs and digital marketers have access to a wealth of insightful data
- Tips for leveraging search data to inform actionable insights
- Real-world instances of search data informing business decisions