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event

SEO and Content Marketing

Recommendations in the age of Google BERT!
Date: 12 Nov 2020 10:45 UTC
Venue: SMXL Milan – digital, Milan

SEO and Content Marketing recommendations in the age of Google BERT

Googles BERT update at the end of 2019 was one of the most significant updates Google ever made and according to Google the single most important implementation ever. With BERT Google focuses more on human language and the intent of what the searcher is looking for. Especially for conversational search BERT is the key technology were 20% of all mobile searches are already done by voice.

  • What does this mean for your websites content?
  • How have search results changed since the update?
  • And what kind of queries are delivering different results now?
  • How can you gain an advantage from BERT?
  • Is keyword stuffing finally over?
  • And what is the difference of BERT and RankBrain?

These are challenges SEO and Content Marketers should talk about more often as when they talk about BERT. In this session you will learn what BERT is and see data and many examples and learn why it is the biggest leap for Google.

Our Speakers

Marcus Tober
Marcus Tober
Marcus is one of the pioneers who established SEO as a marketing discipline and the founder of Searchmetrics back in 2005. In his position now as Chief Evangelist, he is responsible for highlighting the ever-increasing importance of SEO and providing guidance how the discipline should develop in the future, both internally and externally. He has a cross-departmental strategic role: he advises on developments and trends in SEO and supports the product team in driving innovation in the Searchmetrics Suite. A self-proclaimed data and statistics geek, he is a frequent speaker at conferences and is often asked to comment on the latest trends in the industry.