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SEO and Content Marketing

Recommendations in the age of Google BERT!
Date: 12 Nov 2020 10:45 UTC
Venue: SMXL Milan – digital, Milan

SEO and Content Marketing recommendations in the age of Google BERT

Googles BERT update at the end of 2019 was one of the most significant updates Google ever made and according to Google the single most important implementation ever. With BERT Google focuses more on human language and the intent of what the searcher is looking for. Especially for conversational search BERT is the key technology were 20% of all mobile searches are already done by voice.

  • What does this mean for your websites content?
  • How have search results changed since the update?
  • And what kind of queries are delivering different results now?
  • How can you gain an advantage from BERT?
  • Is keyword stuffing finally over?
  • And what is the difference of BERT and RankBrain?

These are challenges SEO and Content Marketers should talk about more often as when they talk about BERT. In this session you will learn what BERT is and see data and many examples and learn why it is the biggest leap for Google.

Our Speakers

Marcus Tober
Founder & Chief Evangelist
Well known in SEO circles as an innovative thinker, Marcus founded his first SEO company in 2005, which became Searchmetrics in 2007, and rapidly evolved it to become a market leader in search and content analytics software. In 2016, he was named European Search Personality of the Year at the European Search Awards. As a self - proclaimed big data and statistics geek, Marcus is often asked to comment on recent trends in the industry, such as the ever-changing google algorithms. Since 2019, Marcus leads the Searchmetrics Market Innovation Lab as Chief Innovation Officer (CIO) focusing on market leading innovations and ideas.