Tom Wells, VP of Strategy, looks at the data and presents several strategies for managing the ever-changing world of organic search.
Is SEO Dead? If Google dynamically optimizes the SERPs, how can we take charge?
Subtitle: A data-driven look at modern SEO and why it is still very much alive
It’s increasingly difficult (some say impossible) for SEOs to optimize for a specific outcome. Google keeps chipping away at our options, dynamically rewriting title tags and populating different SERPs in desktop, mobile and discover feeds.
How can we control our presence online?
Top 4 Keylearnings
- What to expect this year in SEO
- How to manage Google updates
- Strategies for establishing a SEO roadmap
- Tips for overcoming a shrinking SERP
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