Technology for Marketing – virtual
Technology for Marketing – a unique opportunity to source new ideas and learn from the best in the industry
From measuring platform performance and digital strategy to the future of agencies post-COVID, this virtual event is set to help connect and inspire marketers with over 50 expert speakers and innovative martech providers poised to share their knowledge and insights.
You don’t know your market – yet! | Lecture
Matt Colebourne | CEO & Lisann Kohnke | Head of Market Insights
Understanding your market is critical but is the data you’re analysing leading down the wrong competitive path? Our experts explore how you can effectively navigate big data sources and market share to identify your true competitors and customer intent to better inform your digital strategy.
Top Key Takeaways
- It‘s crucial to understand how your market is categorized
- When consuming data, make sure that it matches with your market categories
- External data tells you about the whole market not just the part you are currently addressing