Technology for Marketing – virtual
Three virtual days set to get you motivated
Date: 02 Mar 2021 00:30 UTC – 02 Mar 2021 13:15 UTC
Venue: Technology for Marketing, UK
Technology for Marketing – a unique opportunity to source new ideas and learn from the best in the industry
From measuring platform performance and digital strategy to the future of agencies post-COVID, this virtual event is set to help connect and inspire marketers with over 50 expert speakers and innovative martech providers poised to share their knowledge and insights.
You don’t know your market – yet! | Lecture
Matt Colebourne | CEO & Lisann Kohnke | Head of Market Insights
Understanding your market is critical but is the data you’re analysing leading down the wrong competitive path? Our experts explore how you can effectively navigate big data sources and market share to identify your true competitors and customer intent to better inform your digital strategy.
Lisann Kohnke is Head of Insights at Searchmetrics where she and her team work on leveraging the potential of search engine data for decision-making processes besides online marketing. Her background in automating analytics processes enables her to support clients in integrating data in a flexible and cost-effective way.
Matthew Colebourne is the CEO of Searchmetrics. He brings outstanding management ability as well as profound experiences from various senior leadership roles in the digital marketing area. Moreover, Matthew has an extensive track record of scaling technology businesses. Before joining Searchmetrics in January 2020, Matthew served as EMEA Managing Director at Innovid, which he joined from Trinity Mirror, one of the UK’s leading regional publishers. Beforehand, he was the European VP International for DoubleClick. He also managed the turnaround to profitability of paid search company, eSpotting, before its sale to FindWhat. Matthew is internationally minded and has worked in Europe, USA and Asia.
Expand your knowledge with our curated packs.
Grow your pipeline and increase revenue through organic search and demand optimization
Drive more organic website traffic and sustainably increase conversions with a holistic approach of on-page and off-page optimization. Dominate the SERPs, claim competitive keywords and outrank competitors. Our lessons show you how.