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Technology for Marketing – virtual

Three virtual days set to get you motivated
Date: 02 Mar 2021 00:30 UTC 02 Mar 2021 13:15 UTC
Venue: Technology for Marketing, UK

Technology for Marketing – a unique opportunity to source new ideas and learn from the best in the industry 

From measuring platform performance and digital strategy to the future of agencies post-COVID, this virtual event is set to help connect and inspire marketers with over 50 expert speakers and innovative martech providers poised to share their knowledge and insights. 

On Stage 

You don’t know your market – yet! | Lecture 

Matt Colebourne | CEO & Lisann Kohnke | Head of Market Insights 

Understanding your market is critical but is the data you’re analysing leading down the wrong competitive path? Our experts explore how you can effectively navigate big data sources and market share to identify your true competitors and customer intent to better inform your digital strategy.

While you're waiting for Technology for Marketing, why not check out our Insights.

Top Key Takeaways

  • It‘s crucial to understand how your market is categorized
  • When consuming data, make sure that it matches with your market categories
  • External data tells you about the whole market not just the part you are currently addressing

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Our Speakers

Lisann Kohnke, Head of Insights at Searchmetrics
Head of Insights
Lisann Kohnke
Lisann Kohnke is Head of Insights at Searchmetrics where she and her team work on leveraging the potential of search engine data for decision-making processes besides online marketing. Her background in automating analytics processes enables her to support clients in integrating data in a flexible and cost-effective way.
Matthew Colebourne
Global CEO
Matthew Colebourne
Matthew Colebourne is the CEO of Searchmetrics. He brings outstanding management ability as well as profound experiences from various senior leadership roles in the digital marketing area. Moreover, Matthew has an extensive track record of scaling technology businesses. Before joining Searchmetrics in January 2020, Matthew served as EMEA Managing Director at Innovid, which he joined from Trinity Mirror, one of the UK’s leading regional publishers. Beforehand, he was the European VP International for DoubleClick. He also managed the turnaround to profitability of paid search company, eSpotting, before its sale to FindWhat. Matthew is internationally minded and has worked in Europe, USA and Asia.