Calculating ROI for Keyword Rankings
Understanding the business impact of improving your organic rankings is critical when determining where to prioritize your efforts.
This two-step guide will show you how to review the top 10 keywords for your domain and demonstrates how moving from position two to position one can significantly impact your revenue.
This two-step guide will show you how to review the top 10 keywords for your domain and demonstrates how moving from position two to position one can significantly impact your revenue.
Learn how to calculate ROI for keyword rankings
in 2 steps:
- Understanding Where a Keyword Ranks
- ROI Calculation Example
STEP 1
Understanding where a Keyword Ranks
0:35
To understand what you are ranking for, you first need to know where you are ranking. By looking at your domain you can determine what your keywords are and the position they rank. But what is the ROI when you move from position two to position one?
STEP 2
ROI Calculation Example
2:10
Using a calculation with specific metrics like Combined Traffic Index Potential, Conversion Rate, and Average Order Value, you’ll be able to determine the ROI a positive position move will have on your bottom line.
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Glenn Welham
Over the last few years with Searchmetrics, Glenn has built relationships with new partners across the agency and enterprise world, helping them to optimize and further mature their SEO & Content Strategy. Whether it’s demonstrating the power of the Searchmetrics Suite, or discussing how our new Global Insights product can help enterprise partners leverage global search data to make better critical business decisions, Glenn is always happy to set up a call to see how we can help.
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