Searchmetrics Digital Summit: Use Data to Make Better Decisions
Immerse yourself into the world of SEO with these six informative webinars from industry experts and discover how you can Use Data to Make Better Decisions.
Watch our Digital Summit and Get Digital!
Watch the recordings of our first Digital Summit and receive insights from top online marketing professionals!
Quest for The Holy Grail! Managing Supply & Demand with Search Data
In Björn’s presentation, you will learn:
- How to use search data to look at supply & demand within your market.
- How to use search data to generate insights for your marketing campaigns, content creation process, SEO efforts and landing page set-up.
- How to use search data to manage warehouse stock and production cycles with search data.
Creating Content for Conversion – How, Why, Where, and What!
In this webinar, you will gain insight into:
- How to create captivating content for every buying intent.
- How to define the goals and success metrics for your content strategy.
- The process: Strategize, Execute, Measure, Optimize, Repeat.
Optimizing the Visual – Using Data to Optimize Video and Image Search Results
This presentation will provide you with the following knowledge:
- Identify worth to leverage which image and video opportunities to rank for.
- The key areas and minimum actions to take with your images and videos to see results.
- How to optimize your videos for both YouTube and Google search results to maximize your video optimization efforts.
Turning Insights into Actions: Using Data to Drive Experimentation
Eleftherios will address the following questions:
- How can you use insights to create test ideas?
- How do you spot the right takeaways from a report?
- How can you use these metrics to gain momentum in your experimentation strategy?
DIY Google Update Analysis
Three key points presented in this webinar:
- Everyone can perform a Google Update Analysis
- How you can recover faster from Google Updates if you do your own analysis
- Every website might need different tasks to work on to recover
Key Learnings from 1800+ A/B-Tests
In this presentation, you will gain insight into:
- How to optimize your site with psychological Conversion Optimization!
- How to use A/B-Testing to drive revenue!
- What works, what doesn’t – and why?
| Date: | April 28, 2020 |
| Speaker: | Björn Darko, Varsha Venkatesh, Aleyda Solis, Eleftherios Kousakis, Marcus Pentzek, Thomas Gruhle |
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