Evolving SEO: The Rise of User Intent and Relevance
“Evolution is an individual’s ability to compete, survive and reproduce.” – Charles Darwin
In the world of search engine optimization, one also must evolve, or die. SERP layouts, Ranking Factors and much more continue to evolve, challenging marketers to keep up. Don’t bet on natural selection to succeed. By gaining a fundamental understanding of some of the changes already underway, you’re more likely to be part of that survival of the fittest.
Join the workshop to learn:
- 2016 SERP changes with Universal and Extended Search
- Relevant Ranking Factor changes and its practical tips for page optimization
- Why high ranking sites are shifting their focus from using keywords based on search queries to trying to understand the user’s intention
|Date:||November 15, 2016|