Gender Bias in Ecommerce
on demand session

Google's Gender Preference in Fashion Ecommerce

In this session we raise awareness of Google's gender preference for certain keywords in ecommerce that don't include genders in the search phrase. If you are unaware of this happening, then you are probably missing major optimization opportunities.

Don't miss out on major optimization opportunities by discovering:

  • How to determine if a keyword has a gender preference.
  • How to optimize your website if you want to rank for those keywords.
  • How to make decisions which gender to optimize for.

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