In this session we raise awareness of Google's gender preference for certain keywords in ecommerce that don't include genders in the search phrase. If you are unaware of this happening, then you are probably missing major optimization opportunities.
Karl Kleinschmidt is a Senior SEO Manager working in the Services Team at Searchmetrics. Karl has 11 years of SEO experience specializing in Schema, large-scale page generation and data analysis of ranking shifts, particularly within eCommerce.
Grow your pipeline and increase revenue through organic search and demand optimization
Drive more organic website traffic and sustainably increase conversions with a holistic approach of on-page and off-page optimization. Dominate the SERPs, claim competitive keywords and outrank competitors. Our lessons show you how.