Searchmetrics Digital Strategies Group: Build strategic content experiences for your market.
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Searchmetrics Digital Summit: Use Data to Make Better Decisions

Watch our webinar with SEO expert Lukasz Zelezny and find out how to interpret data that is already collected and how to find low hanging fruits.
Date: 26 Sep 2020 00:00 UTC

Impact of August 2018 EAT Update on Health Domains

Once a Google Update lands, the obvious first port of call for any analysis is the latest lists of winners and losers. Any domains affected by the update should experience a larger than usual increase or decrease in their SEO Visibility, and can therefore be expected to appear in these lists. This theory seems to be backed up when we look at the lists and see a large number of domains in both the winner and loser lists from the same industry, such as health. In such an instance, it’s a logical conclusion that rankings for health keywords have probably been affected by the update, as was apparent from Google’s E-A-T Update in August 2018.

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