Searchmetrics Digital Summit: Use Data to Make Better Decisions
Impact of August 2018 EAT Update on Health Domains
Once a Google Update lands, the obvious first port of call for any analysis is the latest lists of winners and losers. Any domains affected by the update should experience a larger than usual increase or decrease in their SEO Visibility, and can therefore be expected to appear in these lists. This theory seems to be backed up when we look at the lists and see a large number of domains in both the winner and loser lists from the same industry, such as health. In such an instance, it’s a logical conclusion that rankings for health keywords have probably been affected by the update, as was apparent from Google’s E-A-T Update in August 2018.