From Dinosaur to Unicorn Part 1 – Digital Transformation in Traditional Companies
This is part I of our session series:
Digital Disruption From Dinosaur to Unicorn!
This is the first out of a series of 3 sessions all dealing with the topic of Digital Disruption. Please also check out the other two via the menu below – you can watch the recording of all three right away!
Session 1: Transformation | Session 2: eCommerce | Session 3: Publisher
Watch the recording of the session here:
Recording from 22.11.2018
From Dinosaur to Unicorn – Part 1:
How traditional enterprises can use digital transformation to avoid extinction
You’ve had enough of people scaremongering about the impending “digital transformation”, saying that it will revolutionize your business? …alright, then you shouldn’t be one of those companies who think that tactics or off-the-cuff ideas like “oh, let’s build an app” or “Tom, you’d better do some social media” make your business a digital player. To manage the transformation well, you need a whole new mindset that includes fundamental changes in the company culture, along with new structures, teams and processes – as well as hiring the right personnel!
In this session , you’ll learn:
- how to tackle digital transformation in your traditional business industry
- what are the most common mistakes when going digital – and how to avoid them
- how to change workflows and people culture to achieve a successful online business
This is a session series – so learn more and watch the recording of the other sessions too!
- From Dinosaur to Unicorn – Part 1:
How traditional enterprises can use digital transformation to avoid extinction
(This session) - From Dinosaurier to Unicorn – Part 2:
Pick your battles – stand out as a unicorn alongside the eCommerce giants Watch the recording - From Dinosaur to Unicorn – Part 3:
Display advertising for publishers is dead – 5 new ways of turning content into revenue Watch the recording
| Date: | November 22, 2018 |
| Speaker: | Björn Darko, Svetlana Stankovic |
