From Dinosaur to Unicorn Part 2 – Successful eCommerce
This is part II of our session series:
Digital Disruption From Dinosaur to Unicorn!
This is the second out of a series of 3 sessions all dealing with the topic of Digital Disruption. Please also check out the other two via the menu below – you can watch the recording of all three right away!
Session 1: Transformation | Session 2: eCommerce | Session 3: Publisher
Watch the recording of the session here:
Recording from Tuesday, 15.01.2019
From Dinosaur to Unicorn – Part 2:
Pick your battles – stand out as a unicorn alongside the eCommerce giants
As an eCommerce company fighting for online traffic and conversions, is it a good idea to go head-to-head with Amazon and eBay?
No, but with the right strategy, you can stand out as a unicorn amongst the online giants and occupy valuable niches for your own products. With relevant content and offers, you can build up authority that will help ensure your survival!
In this session, you’ll learn:
- why there’s no point picking a fight against Amazon and eBay as a small to medium business
- how to “create” your niche – build up authority in your niche with the right content and products
- how to strategically place offers, information and special content all on this topic
This is a session series – so learn more and watch the recordings of the other webinars too!
- From Dinosaur to Unicorn – Part 1:
How traditional enterprises can use digital transformation to avoid extinction Watch the recording - From Dinosaurier to Unicorn – Part 2:
Pick your battles – stand out as a unicorn alongside the eCommerce giants
(This session) - From Dinosaur to Unicorn – Part 3:
Display advertising for publishers is dead – 5 new ways of turning content into revenue
Watch the recording
| Date: | January 15, 2019 |
| Speaker: | Björn Darko, Svetlana Stankovic |
