Searchmetrics Session: Events Header Dinosaur 2018

From Dinosaur to Unicorn Part 3 – Online Revenue for Publishers

Part 3 of our series of sessions "Digital Disruption - From Dinosaur to Unicorn". Watch the recording now and also check out the other two topics here!

This is part III of our session series:

Digital Disruption – From Dinosaur to Unicorn!

This is the third out of a series of 3 sessions all dealing with the topic of Digital Disruption. Please also check out the other two via the menu below – you can watch the recording of all three right away!

Session 1: Transformation | Session 2: eCommerce | Session 3: Publisher

Watch the recording of the session here:

Recording from Thursday, 14.02.2019

From Dinosaur to Unicorn – Part 3:
Display advertising for publishers is dead – 5 new ways of turning content into revenue

Do you remember when Google was being run from Larry Page’s garage and ads were a license for publishers to print money?
Stop dreaming! We are now in the era of meagre click rates, adblockers and falling print circulations. To keep up with the pack, you need a fundamental change of mentality. You need to identify new revenue streams e.g. in the form of native advertising, effective lead generation and content commerce.

In this session, you’ll learn:

  • why transferring approaches directly from the analogue to the digital sphere makes zero sense
  • what it means to go from “publish and forget” to continually updating content
  • how you’re able to discover new revenue streams like Native Advertising or Content Commerce (Brand Studio)

This is a session series – so learn more and watch the recording of the other sessions too!

  1. From Dinosaur to Unicorn – Part 1:
    How traditional enterprises can use digital transformation to avoid extinction
    Watch the recording
  2. From Dinosaurier to Unicorn – Part 2:
    Pick your battles – stand out as a unicorn alongside the eCommerce giants
    Watch the recording
  3. From Dinosaur to Unicorn – Part 3:
    Display advertising for publishers is dead – 5 new ways of turning content into revenue
    (This session)

 

 Date: February 14, 2019
 Speaker: Björn Darko, Svetlana Stankovic

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