Buyer's Journey Triage: How To Use Data To Map The Needs Of Your Buyers
The buyer’s journey is a framework that recognizes a prospect’s progression from problem awareness to purchase.
The best content marketing organizations understand this journey and use SEO data as their guide to meet buyer needs.
Join Searchmetrics as Tyson Stockton, Director of Enterprise Services and Marlon Glover, Content Services Team Lead, show us a data-driven approach to mapping your buyer’s journey.
In this live event, you’ll learn how to:
- Leverage SEO data to define and map your buyer’s journey
- Identify content gaps for critical stages of the journey
- Find opportunities to create effective, relevant, high performing content
| Date: | July 25, 2018 |
| Speaker: | Tyson Stockton, Marlon Glover |
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